Summary of the Junior Content Strategist - Sport job at Frasers Group

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision - we are building the planet’s most admired and compelling brand ecosystem

Our purpose - we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits - Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

The Role:

Reporting into the Senior Content Strategist - Sport, the Junior Content Strategist - Sport will support the ideation, development and delivery of content across the Sports Direct ecosystem.

Guided by the Sports Direct brand voice and strategy, you will will assist in creating and curating content across categories, including running, football and training. This is an exciting opportunity for someone early in their career to develop their skills in sport content, storytelling and digital publishing.

Supporting the delivery of the content calendar, you will help maintain the content roadmap, contribute to brand voice and visual tone of voice consistency, and ensure messaging is aligned across campaigns and platforms.

Key Responsibilities:

• Support the planning and execution of the always-on content calendar, assisting from ideation through to delivery.
• Help maintain consistency in brand voice across all content and platforms.
• Write and curate editorial content for Sports Direct blog platform, guided by insights, commercial priorities and SEO/GEO best practices.
• Interview athletes, experts and talent.
• Adapt and format content for different channels, including CRM, paid media, retail, social and web.
• Support editing and proofreading of copy for brand partners to ensure quality and alignment.
• Contribute ideas and copy to campaigns, supporting wider brand and media strategies.
• Help manage and update editorial calendars, ensuring deadlines are tracked and met.
• Edit and brief writers - both internal and external.
• Collaborate with the Content Manager and wider teams to support content amplification across the brand ecosystem. 

Qualifications

What we are looking for:

• Strong writing skills with the ability to adapt tone across different brand voices.

• Good attention to detail across both copy and visual storytelling.

• Organised and able to manage multiple tasks.

• Creative mindset with a willingness to learn and contribute ideas.

• Collaborative and proactive, with a positive attitude and eagerness to develop.

• Strong proofreading and editing skills.

• Understanding of SEO principles and interest in digital content trends (including AI).

• Culturally aware with a passion for sport.

• Familiarity with AI tools and willingness to learn how they support content creation.

Desirable, but not essential:

• Experience with CMS platforms or digital publishing tools.

• Previous experience within Sport

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 - Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.