Content Strategist Jobs
What does a Content Strategist do?
A Content Strategist defines how an organization creates, structures, distributes, and maintains content to serve both user needs and business goals. Day-to-day work involves auditing existing content, developing editorial frameworks and content models, collaborating with product, marketing, SEO, and design teams, and setting standards for tone, voice, and taxonomy. Depending on the specialization, which may span product education, B2B demand generation, DTC video and podcast, knowledge bases, or multilingual markets, they translate audience research and data insights into a coherent content plan, then oversee execution to ensure consistency and quality across every touchpoint.
Key responsibilities
- Conduct content audits and gap analyses to identify opportunities and redundancies
- Develop and maintain content frameworks, style guides, and governance documentation
- Define content structure, taxonomy, and metadata standards for web, product, or knowledge base properties
- Collaborate with SEO, product, design, and editorial teams to align content with user journeys
- Analyze content performance data and translate findings into actionable recommendations
- Manage editorial calendars and coordinate production workflows across stakeholders
- Adapt strategy for specific channels or formats such as video, podcast, or multilingual markets
Skills & tools
Education & background
Bachelor's degree in communications, journalism, English, or marketing common, though portfolio and demonstrated strategy experience often weigh equally
Career path
Progresses from Content Writer or UX Writer → Content Strategist → Senior Content Strategist → Content Strategy Manager → Director of Content Strategy; specializations include SEO, product education, B2B, and DTC
Salary
Content Strategist jobs
