Content Strategist Jobs

Key responsibilities

• Conduct content audits and gap analyses to identify opportunities and redundancies
• Develop and maintain content frameworks, style guides, and governance documentation
• Define content structure, taxonomy, and metadata standards for web, product, or knowledge base properties
• Collaborate with SEO, product, design, and editorial teams to align content with user journeys
• Analyze content performance data and translate findings into actionable recommendations
• Manage editorial calendars and coordinate production workflows across stakeholders
• Adapt strategy for specific channels or formats such as video, podcast, or multilingual markets

Skills & tools

• Content auditing and gap analysis
• SEO strategy and keyword research
• Information architecture and taxonomy
• Editorial planning and content governance
• Audience and user research
• Data analysis and performance reporting
• CMS platforms (e.g., Contentful, WordPress, Drupal)
• UX writing principles
• Cross-functional stakeholder communication
• Localization and multilingual content planning

Education & background

Bachelor's degree in communications, journalism, English, or marketing common, though portfolio and demonstrated strategy experience often weigh equally

Career path

Progresses from Content Writer or UX Writer → Content Strategist → Senior Content Strategist → Content Strategy Manager → Director of Content Strategy; specializations include SEO, product education, B2B, and DTC