Content Strategist Jobs, Salaries & Openings

What does a Content Strategist do?

A Content Strategist defines how an organization creates, structures, distributes, and maintains content to serve both user needs and business goals. Day-to-day work involves auditing existing content, developing editorial frameworks and content models, collaborating with product, marketing, SEO, and design teams, and setting standards for tone, voice, and taxonomy. Depending on the specialization, which may span product education, B2B demand generation, DTC video and podcast, knowledge bases, or multilingual markets, they translate audience research and data insights into a coherent content plan, then oversee execution to ensure consistency and quality across every touchpoint.

Key responsibilities

Conduct content audits and gap analyses to identify opportunities and redundancies
Develop and maintain content frameworks, style guides, and governance documentation
Define content structure, taxonomy, and metadata standards for web, product, or knowledge base properties
Collaborate with SEO, product, design, and editorial teams to align content with user journeys
Analyze content performance data and translate findings into actionable recommendations
Manage editorial calendars and coordinate production workflows across stakeholders
Adapt strategy for specific channels or formats such as video, podcast, or multilingual markets

Skills & tools

Content auditing and gap analysis
SEO strategy and keyword research
Information architecture and taxonomy
Editorial planning and content governance
Audience and user research
Data analysis and performance reporting
CMS platforms (e.g., Contentful, WordPress, Drupal)
UX writing principles
Cross-functional stakeholder communication
Localization and multilingual content planning

How to become a Content Strategist

Education & background

Bachelor's degree in communications, journalism, English, or marketing common, though portfolio and demonstrated strategy experience often weigh equally

Career path

Progresses from Content Writer or UX Writer → Content Strategist → Senior Content Strategist → Content Strategy Manager → Director of Content Strategy; specializations include SEO, product education, B2B, and DTC