Summary of the Content Strategist + Producer job at highlightta

About the Role

We are looking for a creative, strategic, and digitally driven content marketing professional. This is more than a marketing role, it's an opportunity to help shape the voice, digital presence, and growth strategy of our organisation. If you thrive in a fast-paced environment, love combining creativity with analytics, and want to make a visible impact across digital platforms, social media, branding, recruiting, and customer engagement, this role offers the perfect mix of strategy and hands-on execution.

You'll work directly with leadership, collaborate across departments, leverage AI marketing technologies, and play a key role in elevating the brand nationwide. As a key member of the marketing team, you'll report to our Creative Director to execute high-impact digital and content initiatives.

Key Responsibilities:

Content Production & Ownership

• Serve as the primary content producer for the brand, owning written, video, and creative content from concept through delivery, including scripting, production, editing, and publishing

• Support production of written content across digital articles, email campaigns, social copy, and print collateral, always clear, on-brand, and strategically relevant

Content Strategy & Audience Alignment

• Develop and execute content strategies that speak to target personas, industries, and communities, while staying tightly aligned to Brand Marketing priorities

• Create compelling content tailored for senior b2b buyers, and manage paid content with third party influencers

Social & Channel Growth

• Develop and lead our owned podcast as well as third party placements

• Manage and grow the company's social media presence across LinkedIn, YouTube, and whatever comes next, adapting format, tone, and cadence to each platform

Collaboration, Analytics & AI

• Collaborate with the broader Marketing team to integrate content across events, paid, organic, and owned channels

• Bring a test-and-learn mindset, regularly analysing content performance, extracting insights, and letting the data evolve your approach

• Use AI-powered marketing tools and emerging technologies to streamline content creation, reporting, and campaign performance

Who You Are

• Creative, strategic, and digitally driven, with a genuine love for combining creativity and analytics

• Energised by a fast-paced environment and motivated by making a visible, brand-wide impact

• Independent and self-directed: you manage your own production schedule, deadlines, and content calendar

• A confident communicator who presents concepts, explains creative decisions, and takes feedback constructively

• Data-informed: you let performance insights guide what you make next

Requirements

Must Haves

• 4 to 6 years of experience in content creation, social media, or a related marketing role, with a portfolio that shows multi-channel work

• Solid writing across formats: social captions, email copy, digital articles, and print, with a consistent, compelling brand voice

• Channel fluency: you know what performs on LinkedIn vs YouTube vs TikTok, email vs blogs, and video vs reports, and adapt format, tone, and cadence accordingly

• Creative tools fluency with Claude and Figma, or equivalent, able to concept and execute without leaning on external resources for every asset

• Data-comfortable: you read platform analytics, A/B test thumbnails, copy, and CTAs, and translate engagement and reach metrics into better content decisions

Nice to Haves

• Hands-on experience with AI tools for content ideation, production efficiency, or personalisation workflows

About HighlightTA

This confidential opportunity is presented by HighlightTA, your on-demand talent team. We make hiring easy with flexible, on-demand talent solutions. We partner with startups and scale-ups to embed talent partners, lead recruitment projects, and manage full talent functions. Our data-driven approach ensures fast hiring and access to top-tier talent, while flexible terms help you save time and reduce costs.

Connect with us and learn more:
HighlightTA on LinkedIn