Summary of the Copywriter - FL job at Newfangled Studios

Copywriter (Contract)

At Newfangled Studios | Remote, Boston, Massachusetts

The Role

Newfangled Studios is seeking a contract Copywriter to support a high-profile account, creating social-first content that lives at the intersection of music, culture, fandom, and community. This is a hybrid creator role, ideal for someone who doesn't just write copy, but actively creates content, understands platform behavior, and knows how artists, creators, and audiences actually engage online.

This is a temporary engagement of approximately four months. Reporting into a Creative Director, you will concept, write, and help produce content across TikTok, Instagram/Reels, YouTube Shorts, and emerging platforms. You'll bring a strong social media background, cultural curiosity, and hands-on creator instincts, contributing to everything from reactive moments and fan-driven storytelling to artist launches and campaign activations. This role is built for scrappy, entrepreneurial creatives who are comfortable moving fast, experimenting often, and engaging directly with communities.

Most importantly, you’ll help us do work that delivers on the four points of the Newfangled North Star; Creativity and Innovation, Business Results, Respect & Inclusion, and Forward Progress.

About Newfangled Studios:

Newfangled Studios is a Creative Production Agency crafting social-first, digitally native campaigns for some of the world’s most celebrated brands. Newfangled Studios is owned by and collaborates deeply with Movement. Because of this integration, you may see communication from both the Movement and Newfangled teams throughout the hiring process.

We believe that Relationships > Everything else. This goes for the way we treat each other and our clients. We see ourselves as teammates and we tackle our challenges together with a fist bump and a smile.

We’re fully remote. Newfangled Studios flips the script on remote work. We're a tight-knit crew that thrives despite the distance. From hilarious Slack channels to unforgettable in-person retreats, we connect and celebrate on the regular. Here, you'll feel included and empowered to bring your best self – wherever you call home.

We’re always on top of it…Trends. Culture. Deadlines. Budget. Our fast and nimble team sweats the details and keeps our clients and teammates informed with clear communication every step of the way. Plus, the work is really, really f’n good.

We prioritize respect, equity, and inclusion in every aspect of our work and culture.

Key Focus Areas

• Creative Concepting & Social Storytelling
• Concept, write, and help create social-first content across artists, genres, playlists, and cultural moments.
• Contribute ideas that are grounded in platform behavior, fandom dynamics, and real-time cultural trends, not traditional ad copy.
• Develop scripts, captions, hooks, and text-on-screen that feel native to TikTok, Reels, and Shorts.
• Participate in low-lift content creation (UGC-style videos, in-app edits, creator POVs) alongside Art Directors and Video Editors.
• Bring creator thinking into brainstorms: what would actually work on the platform, not just look good in a deck.
• Writing, Editing & Copy Execution
• Write clear, compelling copy for organic and paid social, with an understanding of how that copy performs in-platform.
• Edit and refine your own work quickly, adapting tone and pacing based on performance and feedback.
• Create and adapt copy for reactive moments, cultural conversations, and artist-driven content drops.
• Support fast-turn production workflows where speed, clarity, and cultural relevance matter more than polish.
• Hybrid Creator Requirements
• This role requires hands-on content creation, not just writing. Copywriters are expected to participate in creating social content, including UGC-style videos, text-on-screen concepts, and creator-native formats.
• Candidates should have a strong social media background, with experience creating, posting, or managing content on platforms like TikTok and Instagram. Traditional agency-only copywriting backgrounds are less relevant.
• We're looking for scrappy, entrepreneurial creatives: people with side hustles, personal creator accounts, music projects, meme pages, fan accounts, or other proof of social-native thinking.
• Community management instincts are essential, especially for Latin-focused work: understanding how to engage audiences authentically, respond in real time, and reflect cultural nuance in language and tone.
• Cross-Functional Creative Collaboration
• Work closely with Art Directors, Designers, Video Editors, and creative teammates to ensure visuals and copy complement one another.
• Collaborate with the Content & Engagement team on captions, reactive opportunities, and platform nuances.
• Provide clear, timely updates to Creative Directors, Project Managers, and Account teams as part of content production.
• UGC Sourcing, Trend Monitoring & Cultural Fluency
• Monitor daily platform trends, viral audio, artist moments, fan conversations, and creator POVs relevant to music and culture.
• Source and shape UGC that reflects how fans actually engage with artists and music, not overly branded content.
• Support community-facing copy, reactive replies, and two-way dialogue in partnership with the Content & Engagement team.
• Bring cultural insights forward proactively, especially within Latin music, youth culture, and internet communities.
• Publishing & Community-Adjacent Support
• Write captions for Instagram, TikTok, Facebook, YouTube, and other emerging channels.
• Support C&E partners by drafting copy for community moments or two-way social dialogue.
• Ensure brand voice consistency across reactive content and UGC-driven posts.
• Quality Control & Executional Ownership
• Ensure consistency across messaging, hashtags, grammar, punctuation, capitalization, and clarity.
• Fact-check references, product details, and brand standards prior to handoff.
• Maintain accuracy across multiple content variations and channel adaptations.
• Performance Awareness & Optimization Support
• Partner with senior creative and insights teams to understand what content is performing and why.
• Apply feedback, learnings, and data-informed adjustments to future writing and ideation.

Qualifications

• 2–5 years of experience creating or managing social-first content (agency, in-house, freelance, or creator background).
• Demonstrated experience creating content, not just writing it. Portfolio should include social posts, short-form video, scripts, or creator-style work.
• Deep familiarity with TikTok, Instagram, and YouTube Shorts from a user perspective, not just a brand one.
• Experience engaging with online communities, fandoms, or creator ecosystems.
• Availability to commit to the full contract period (approximately August through November).

SALARY & COMPENSATION

In compliance with local and state law, we are disclosing the compensation for our roles. The range listed is just one component of Movement Strategy & Newfangled’s total compensation package for employees. Individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications.

A successful applicant’s actual base salary may vary based upon, but not limited to, skill sets, years of relevant experience, qualifications, and certifications or other professional licenses held. Newfangled prides itself on providing competitive salaries and actively works to ensure there is pay equity across the company.

Pay Range: $55 hourly rate

Movement is an Equal Opportunity Employer

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they check every single box. Movement is dedicated to building a diverse and inclusive workplace and strongly encourages those from historically and systemically marginalized communities to apply.

We believe that what we put out into the world matters. And since we were founded on the principles of paving our own path, we take bold steps toward what we believe is the right direction. This means addressing the big stuff: the systems of inequality that impact some of us far more than others. As culture creators, we firmly believe we have a responsibility to our colleagues, clients, communities, and the industry to live up to our name. We confront inequities head-on as they come, knowing that this work is never done and that we must keep the momentum.