Summary of the Creative Director, Global Brand, Content & Campaigns job at Global Citizen

About Global Citizen

Global Citizen is a movement of engaged citizens who are using their collective voice to end extreme poverty. On our platform, Global Citizens learn about the systemic causes of extreme poverty, take action on these issues, and earn rewards for their actions as part of a global community committed to lasting change. Global Citizens have taken over 42.9 million actions since 2009. Today, these actions, in combination with high-level advocacy work, have led to over $49 billion being distributed to our partners around the world, impacting 1.3 billion lives in the fight to end extreme poverty.

Role Overview

The Creative Director, Global Brand, Content & Campaigns will define and drive the creative vision for Global Citizen across its most important campaigns, content, and global moments, translating ambition into work that is culturally relevant, emotionally compelling, and built to drive action.

This is a hands-on creative leadership role. We are looking for someone who can move seamlessly between vision and execution, developing strong ideas, guiding multidisciplinary teams, and ensuring those ideas are brought to life at the highest level across digital, video, social, editorial, and live environments.

This role oversees a cross-functional creative team spanning design, video, and editorial, and creative operations to build the content required to scale creative output globally. From campaign development to tentpole events, this person will shape how Global Citizen shows up in the world, ensuring every output is distinctive, high-quality, and aligned to our mission.

The ideal candidate brings a rare combination of creative instinct, operational rigor, and experience in creative production, someone who understands both how to make great work and how to deliver it consistently across complex, fast-moving, global initiatives.

Key Responsibilities

Creative Direction and Brand-Building  (25%)

• Define and drive the creative vision across Global Citizen’s campaigns, content, and tentpole moments
• Translate strategic priorities into bold, insight-driven creative concepts
• Present creative concepts and direction to senior leadership, clearly articulating vision, rationale, and impact
• Partner with the head of brand to elevate the brand’s creative output to be culturally relevant, distinctive, and globally resonant
• Ensure consistency and excellence across all touchpoints, digital, social, editorial, and live
• Push the organization beyond expected creative into work that captures attention and drives action
• Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence
• Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on‑brand” and how we measure brand success

Studio Leadership & Production Oversight (25%)

• Lead and manage a multidisciplinary team across design, video, editorial/content, and creative operations
• Provide clear direction and actionable feedback that elevates the quality of work across all disciplines
• Foster a culture of creativity, collaboration, accountability, and high performance
• Set priorities and ensure the team is effectively resourced across multiple campaigns and projects
• Mentor and develop team members, strengthening both craft and creative thinking
• Review and approve all day-to-day assets and merchandise samples

Campaign & Content Development (20%)

• Lead end-to-end creative development for global campaigns, from ideation through execution and launch
• Partner closely with Sr. Director of Global Marketing, Partnerships, Comms, Production, and Office of the CEO to align on strategy, messaging, and delivery
• Build creative systems for social-first and vertical-first storytelling, including rapid-turn content, creator/talent-led assets, and platform-native adaptations.
• Oversee the creation of assets across formats, including digital, social, video, and editorial
• Ensure all work is delivered on brief, on time, and at a high level of creative excellence

Creative Operations, Trafficking, and Asset Systems (20%)

• Establish and optimize workflows for creative development, asset production, and cross-team collaboration
• Build and maintain systems for asset management, storage, and distribution across global teams
• Ensure clear processes for briefing, approvals, and delivery across all creative outputs
• Partner with project management and marketing teams to enable efficient, scalable execution
• Identify gaps in tools, resourcing, and processes, and proactively implement solutions

Events and Experiential Creative (10%)

• Lead creative direction for major tentpole moments, including Global Citizen Festival, Global Citizen NOW, and international activations
• Translate campaign ideas into live and experiential formats in partnership with Events and Production teams
• Oversee visual identity, storytelling, motion, and content capture for live moments
• Be hands-on during key moments to ensure creative execution meets the intended vision
• Bring a strong understanding of production realities, including timelines, budgets, and constraints

Fundamental Requirements

• 8–12+ years of experience in creative roles, with leadership experience managing multidisciplinary teams
• Experience with social impact, advocacy, nonprofit, public affairs, or mission-driven brands preferred
• Excellent communication and feedback skills; you simplify complex topics, make fast, sound calls, and bring others along
• Strong portfolio demonstrating work across campaigns, content, and experiential or event-driven creative
• Proven ability to operate across concept development and hands-on execution
• Experience working on global campaigns and/or international markets
• Strong understanding of live events, production, and experiential formats
• Exceptional storytelling instincts and a high bar for creative quality and craft
• Ability to thrive in fast-paced environments and manage multiple priorities simultaneously
• Strong communication and collaboration skills across cross-functional teams and senior stakeholders
• Highly organized, with the ability to build and scale creative systems and processes
• Using AI tools to work smarter and drive impact is an essential part of every role at Global Citizen. All staff must integrate AI into their daily work, whether improving workflows, analyzing information, or enhancing communication in service of our mission.

Global Citizen is a fast-moving, mission-driven organization where bold ideas, smart risks, and decisive action are part of how we create impact. We are looking for people who are energized by ambitious goals, comfortable navigating change, and ready to work collaboratively across teams, time zones, and sectors. The pace is high and the work is meaningful, making this a strong fit for people who bring initiative, adaptability, courage, and a deep commitment to driving real-world change.

Success in this role looks like:

• Design, video, social, and content teams operating from a shared creative pipeline.
• Higher quality and higher volume creative output without increased chaos.
• Clear briefing, review, approval, asset storage, and trafficking processes.
• Stronger vertical-first and social-first creative across campaigns and tentpole moments.
• Fewer one-off requests, duplicated assets, and disconnected creative decisions.

Benefits

Why Global Citizen?

In this coming decade of action and accountability, Global Citizen will be the leading international voice, educator, and influencer that rallies humanity to take full responsibility and accountability for eradicating extreme poverty. You have a chance to contribute and make this world a better place for all.

More Details

• Must be authorized for employment in the USA
• Global Citizen operates on a hybrid work model - 3 days (Tuesday, Wednesday, and Thursday) in our NYC office and 2 days (Monday & Friday) telecommuting.
  
• Full-time, ongoing employees are eligible for a competitive benefits package: Medical, dental, vision, and life insurance; commuter benefits; 403(b) retirement savings & employer match; generous paid time off (vacation, sick, and holidays); paid parental leave; employee discounts; FSA; Professional Development Assistance (EAP).
• Annual Salary Range: $133,000 - $140,000

Global Citizen is proud to be an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Global Citizen strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, religion, color, national origin, ancestry, disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, age, sexual orientation, military or veteran status, citizenship or any other protected classification under applicable federal, state, or local laws. In addition, Global Citizen complies with the relevant country laws governing employment nondiscrimination in all our international offices. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.