Summary of the Creative Director, Campaigns job at ServiceNow

Company Description

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started. Join us to put AI to work for people.

Job Description

About us:

The ServiceNow Creative Brand & Strategy team is a passionate team of creative thinkers and doers, responsible for shaping the future of the ServiceNow brand. We're looking for a Creative Director, Campaigns who can turn dense technical truth into ideas people remember – and who's led that kind of work before.

About you:

You're a conceptual creative leader first, and being technically fluent comes as second nature. You can go deep on platform, data, and AI capability, then come back up with the headline, the metaphor, and the through-line that lands with a CIO and a CFO in the same room. You see every brief – digital, social, film, activation, OOH – as a chance to build the brand while it does its job. You'll work with a cross-functional team of art directors, writers, brand managers, and designers to set the creative vision and execute at the highest level, and you'll do it knowing exactly what the rest of the enterprise software category is saying – so ours never sounds like it.

Qualifications

• 15+ years in the creative industry, including at least 5 years leading integrated, digital-first campaigns in-house, with a portfolio that shows work for modern technology or B2B brands

• Set the a creative vision grounded in brand truth, product truth, and customer insight.

• Lead teams, contractors, and partners to build campaigns that build brand and generate demand, in market, around the world.

• Translate complex platform, data, and AI capability into headlines and territories that hold up in front of technical and business buyers alike.

• Partner with strategists on the brief process, and with stakeholders to optimize digital creative against real in-market performance.

• Pressure-test every idea against the competitive set – know the category, and make sure our work never sounds like anyone else's.

• Comfortable reading a product spec, a roadmap, or an analyst report and coming out the other side with a concept.

• Strong presenter, able to sell big creative thinking to senior executives across the org.

• Experience in B2B – ideally enterprise SaaS, cloud, or platform technology – where the product is technical and the buyer is a committee.

• Still hands-on, still making the work yourself when it counts.

For positions in this location, we offer a base pay of $162,200 - $223,000, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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