Summary of the Creative Director of Copy job at Twin Health

Opportunity

Twin is looking for a Creative Director, Copy to lead the voice behind everything Twin writes, both for members reversing and preventing disease and for the employers, health plans, and consultants who buy the platform for them. You'll report to the Sr. Director, Brand & Experience and own Twin's written voice end to end: setting the standard, building the system that lets a growing team write in it consistently, and stepping in personally on the highest-stakes copy that carries the brand at its biggest moments.

This is a player-coach role, and it's a leadership role: you'll be one of two direct leads under the Sr. Director, Brand & Experience (the other leading Design), and you'll act as that leader's delegate and backup on brand voice and copy decisions. You'll directly lead a small, growing writing team (a Member writer, a B2B writer, and a flexible B2B/B2C support writer) while also being a hands-on writer yourself for Twin's most visible moments: brand manifestos, executive-level messaging, and the pieces where getting the voice right matters most.

Responsibilities

• Own Twin's voice and tone across every audience (member, employer, health plan, broker/consultant, unions) and keep the Voice & Language Guide alive as the team and the brand evolve.
• Act as Twin's narrative through-line: the steward who catches it when a piece of content is technically on-brief but doesn't actually hold up, and who prevents narrative drift as the company and the team scale.
• Own the overarching content calendar for brand and editorial voice across all channels and audiences so there's a single point of editorial visibility across everything shipping, not just what the direct writing team produces.
• Apply a structured editorial plan to significant content before it ships: audience, goal, narrative arc (opening/middle/close), optimization approach, and key points, not just a final voice pass.
• Lead, mentor, and grow Twin's copywriters (Member and B2B), building their judgment so they can make brand-right calls independently, not just execute a brief.
• Distribute workload and priorities across the writing team as it grows, so no single writer is the bottleneck for an entire audience.
• Write and edit personally where the brand's voice is most exposed: brand manifestos, executive thought leadership, and campaign centerpieces.
• Partner with the Sr. Director, Brand & Experience and Product Marketing to translate brand strategy and positioning into copy standards the team can execute against, and serve as their delegate on voice/copy decisions when needed.
• Operate as the cross-functional owner that other teams (Product Marketing, BD/Sales, and campaign owners, including brand and social content) route content through for a final voice and coherence check, without needing direct authority over their teams to make that work.
• Review and elevate the team's work before it ships: the difference between technically on-brief and sounding like Twin.
• A shared creative remit with the design leadership counterpart (Senior Design Creative/ACD), and weigh in on the visual system, not just the words, so copy and design ship as one holistic voice, one look and feel, not two separate reviews.
• Build repeatable systems (style guides, review workflows, onboarding for new writers) so quality doesn't depend on any one person's memory.
• Other duties as assigned

Qualifications

• 7+ years in copywriting or content strategy, including experience leading or mentoring other writers — with a meaningful percentage of that in healthcare, health tech, or another complex, regulated buyer environment (benefits, fintech, etc.), where you've had to write with the support and approval of a clinical/legal review
• A portfolio that shows real range — consumer/emotional writing and B2B/executive writing
• Experience translating brand strategy and voice guidelines into a working system a team can execute against, not just a personal style.
• Comfortable as both a working writer and a people leader — this role edits and writes, it doesn't only manage.
• Strong judgment on when to hold the line on brand voice and when to flex for audience or channel.
• Experience driving alignment and quality across teams you don't directly manage — getting Product Marketing, BD, and campaign owners to route content through you without it feeling like a bottleneck.
• Experience partnering cross-functionally with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.
• Comfortable operating as a leadership-team delegate — able to represent brand voice decisions on someone else's behalf, not just your own work.
• Bonus Skills
• Experience building or running a formal brand voice/style guide.
• Executive ghostwriting or founder-voice experience.
• Familiarity with claims/clinical review processes in a regulated industry.
• Experience mentoring writers from junior to senior levels.
• This remote opportunity based out of the U.S. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Compensation and Benefits

The compensation range for this position is $190,000 - $205,000 annually.

Twin has an ambitious vision to empower people to live healthier and happier lives, and to achieve this purpose, we need the very best people to enhance our cutting-edge technology and medical science, deliver the best possible care, and turn our passion into value for our members, partners and investors. We are committed to delivering an outstanding culture and experience for every Twin employee through a company based on the values of passion, talent, and trust. We offer comprehensive benefits and perks in line with these principles, as well as a high level of flexibility for every Twin

• A competitive compensation package in line with leading technology companies
• A remote and accomplished global team
• Opportunity for equity participation
• Unlimited vacation with manager approval
• 16 weeks of 100% paid parental leave for delivering parents; 8 weeks of 100% paid parental leave for non-delivering parents
• 100% Employer sponsored healthcare, dental, and vision for you, and 80% coverage for your family; Health Savings Account and Flexible Spending Account options
• 401k retirement savings plan