Summary of the Growth Marketer (AI-Native) job at Alternative Payments

Growth Marketer (AI-Native)

Alternative Payments is building the financial operating system for SMBs, consolidating the disconnected tech stack that holds service-based businesses back. Starting with MSPs, we've spent five years perfecting accounts receivable, and we're now expanding into accounts payable, AI-powered analytics, and beyond. We're at an inflection point: closing the loop on money movement and laying the foundation for a platform that will reshape how service businesses operate financially.

We're growing fast, thinking big, and building a global team that wants to be part of something that lasts. We believe the best solutions come from diverse perspectives, deep collaboration, and a shared obsession with customer impact. If you're energized by real problems, real customers, and real impact, we want to hear from you!

What We’re Looking For

We’re seeking a Growth Marketer (AI-Native) to join our Marketing team. Reporting to the Performance Marketing Manager, you’ll help us build the demand gen engine that turns AI leverage into pipeline.

This role is ideal for someone who thrives on experimentation, self-direction, and AI-powered automation, who wants to take a hands-on role in strategizing and executing with the team across paid, SEO, and lifecycle motions end to end.

This role is available to candidates who are eligible to work in Canada.
You must be Toronto-based and able to work our hybrid schedule (in office Mon–Wed).

What You’ll Do

• Set up and run paid acquisition across LinkedIn, X, Meta, and Google — build campaigns, write and test creative, manage budgets, and optimize on pipeline (not vanity metrics).

• Own technical SEO and organic growth — keyword strategy, on-page, content briefs, and the technical health of our landing pages.

• Build and scale demand gen programs — landing pages, lead capture, and the experiments that feed the funnel.

• Support lifecycle & ABM motions — email programs and account-based plays that turn interest into pipeline. Measure everything: instrument campaigns, read the data honestly, identify and share what is not working, and double down on what is.

• Leverage AI end to end — use Claude Cowork, Claude Code, and ChatGPT Workspace Agents to research, produce, analyze, and automate, building tooling that makes the whole team faster.

What You’ll Bring

• Minimum of 3–5+ years of demand gen experience, specifically in B2B SaaS

• Relentless curiosity and self-direction — you dig into problems unprompted and teach yourself what you need.

• Hands-on, technical command of paid advertising across LinkedIn, X, Meta, and Google, plus working knowledge of SEO (technical + content).

• Fluency with AI agents as a daily driver — a proactive, experienced user of Claude Cowork, Claude Code, and ChatGPT Workspace Agents, or other AI Native programs/tools.

• Demonstrated ability and AI leverage. Show us what you have built and shipped.

Nice to Haves

• Technical background — you can read code, wire up tools, and think in systems.

• Email marketing and/or ABM experience — especially email woven into multi-channel programs.

• Track record of mentoring, leading projects, or driving organizational improvements.

• Comfort working in fast-paced, dynamic, and high-impact environments.

What We Offer

• Competitive salary tailored to your experience, skills, and expertise.

  • The total compensation range for this role is $100,000 CAD to $120,000 CAD, plus equity. The range displayed on each job posting reflects the approximate total target compensation for the position. Individual pay is determined by factors including relevant skills, experience, education/training.

• Equity opportunities so you can share in our growth and success.

• Unlimited PTO and flexibility when you need it the most.

• Yearly learning & development stipend to help you grow and do your best work.

Why Choose Alternative Payments?

At Alternative Payments, you’ll do work that truly matters.

• Own your impact: Lead meaningful, high-impact projects and collaborative initiatives that are shaping the future of FinTech and redefining how businesses get paid.

• Collaborate: Work with a diverse, innovative team where every voice is heard and great ideas come from anywhere.

• Grow with us: Your career journey is top of mind. We prioritize internal growth and give you the space to shape your path based on your goals — whether that’s deepening your expertise in your domain or exploring something new.

• Thrive in a supportive culture: As a scaling start-up, there’s a lot to be done and initiative is key. We believe in shared learning, open communication, and building each other up. When one of us grows, we all do.

Want to see what we're actually building?

We made a short video so you don't have to take our word for it. Get a glimpse of our product, our people, and the problems we're solving, then decide if it sounds like your kind of place.

Our Values

• Transparency & Honesty: We communicate openly and truthfully with partners, investors, and each other so everyone understands where we stand and where we’re headed.

• Resourcefulness & AI: We stay scrappy, find creative solutions, and make progress even when the path isn’t obvious. We have a bias for action and seek out the information and resources necessary to make decisions and move quickly.

• Partnership: We win and lose together. We collaborate with our partners, investors, and teammates to tackle big challenges and reach shared goals.

• Revolutionary & Boldness: We challenge conventions, take calculated risks, and build better, stronger solutions that move our business and the industry forward.

• Accountability: We take ownership of our decisions and results. We follow through on our commitments knowing our work directly impacts our partners, our team and our business.

Applying to Alternative Payments

We’re looking for candidates who are ready to step in and make an impact from day one. We know that sometimes people hold back unless they meet every requirement, but if you’re excited about the role, bring relevant experience, and are ready to contribute, we want to hear from you!

All resumes are reviewed by our small but mighty talent team. While we may use AI tools to help prioritize applications, real people are behind every resume review and hiring decision. We’re also committed to an inclusive and accessible process. If you require reasonable accommodation during the hiring process, please let us know upon being selected to interview.