Summary of the Growth Marketing Specialist (CRM & PPC) job at GTO Wizard

About Us

GTO Wizard is the worldwide leader in training and education for serious poker players. We use AI to provide GTO solutions in seconds with comprehensive coverage of poker situations. Our team of under 100 people works fully remotely on a Central European Timezone schedule.

About the Role

We're looking for an experienced, hands-on growth marketer who can drive two things that usually live in separate heads: CRM and Paid Acquisition.
On the CRM side, you'll be the hands-on driver of our lifecycle communication: building onboarding flows, retention campaigns, win-backs, and segmentation, and running a constant stream of experiments to improve activation, conversion, and retention.
On the PPC side, you'll be the one setting up and running our paid campaigns on Google and Meta, coming up with ideas, building and optimizing campaigns, and delivering results. You don't need to run everything from day one, but you should bring real campaign experience.
This is a senior individual contributor role with a high degree of agency over what to test and how to execute.

In this role you will

• Build and run CRM campaigns: onboarding, retention, and win-backs across email and in-app channels.

• Design, run, and evaluate growth experiments, and act on the results quickly.

• Set up, manage, and optimize our PPC campaigns (Google, Meta) hands-on, day to day.

• Come up with campaign ideas, launch them, measure them, and kill or scale them based on data.

• Use AI tooling as a daily part of your work.

• 'Make the call', expressing our company preference for agency and action over excessive discussion, escalation, and delay.

We're looking for someone who

• Embraces ownership and works independently, you don't need to be told what to test next.

• Is ambitious and not afraid to try new things, fail fast, and iterate.

• Is a team player who collaborates well with product, design, and data teams.

• Sees AI tools as an opportunity to scale impact rather than a threat to be managed.

• Is excited by a remote-first culture that values written communication over excessive meetings.

• Focuses on delivery over process.

What you bring

• Several years of hands-on experience in performance or growth marketing for a digital product, ideally subscription-based.

• Proven CRM experience: email automation, onboarding and retention flows, segmentation, and lifecycle experiments.

• Solid experience running PPC campaigns (Google Ads, Meta), comfortable managing accounts hands-on.

• A data-driven mindset: you set up experiments properly, read the numbers honestly, and let results decide.

• Experience with AI assistance.

• Clear, professional English language communication skills (written and spoken).

• An interest in poker or gaming is a nice bonus, not a requirement.

Why you'll love being part of the GTO Wizard Team:

• Real impact: Your campaigns will directly shape how poker players worldwide discover and stick with GTO Wizard.

• Real ownership: You won't be executing someone else's playbook, you'll be writing ours, with the freedom to do your best work and take responsibility for it.

• Strong product culture: We care about user value, not vanity metrics.

• Supportive Environment: Join a sharp, passionate team that values excellence without ego.

• Fully Remote: Work from anywhere all year long, just join our team in person for a two-week annual bootcamp.