About the Role & Your Impact

Zero Homes is looking for a Growth Marketing Manager that understands the arc from demand generation to demand capture. Today the job is demand capture: meet homeowners already shopping and convert efficiently. Tomorrow it’s demand generation: build category awareness for home electrification in every market we enter, so the addressable pool grows ahead of the funnel.

Reporting to the Head of Marketing, you’ll run Meta + Google paid media today and lead expansion across every surface — paid and unpaid — that builds awareness and category demand alongside conversion: Reddit, TikTok, ChatGPT, programmatic + contextual, connected TV (CTV), Google Business Profiles, and the organic social, creator, and community channels that compound around them. You’ll manage our paid media agency and partner with Product Marketing on conversion.

What You'll Do

• Balance capture and generation, paid and unpaid: convert in-market homeowners on Meta and Google today, and build category awareness across CTV, programmatic, Reddit, TikTok, and the organic and community surfaces that compound alongside paid — so tomorrow’s pipeline outgrows today’s.
• Optimize for lead quality, not just quantity: tune audiences, creative, and bidding to qualified SQLs and downstream revenue, and push beyond lead capture to influence pipeline velocity and close rate.
• Own the non-paid acquisition mix alongside paid: organic social (TikTok, Reddit, YouTube), AI/LLM discovery (ChatGPT, Perplexity, AI Overviews), and creator/community presence — channels that earn awareness when paid isn’t running and amplify the surfaces it is.
• Oversee Google Business Profile across every market (citations, review response, map-pack rankings, local schema) as one of our most leveraged organic surfaces.
• Build the always-on engine: audience architecture, bidding, creative cadence, geo and utility-program segmentation, and budget pacing that keeps CAC predictable across markets.
• Run the performance-creative loop with our Creative agency: brief, ship, test, and document a pipeline of static, motion, and video ads.
• Partner with Product Marketing on landing-page and quote-flow conversion optimization.
• Leverage our hyperlocal landing system (city, neighborhood, utility, program pages) to give every market paid surface area to convert.
• Inform the repeatable GTM plan for each new market, shipping localized creative, launch pacing, and reporting that tells us when to scale, hold, or rework.

What You Bring

Nice to Have