Summary of the Head of Content job at FTMO.com

We are looking for an experienced, process-oriented leader to lead our content team. You will own the strategy, direction and business results across CRM, social media, education and content production, setting the vision and priorities that your team executes against day to day.

You will be working very closely with many internal teams across many topics, both within and outside of Marketing. You will be responsible for business impact and revenue, optimising the way we work while managing and growing your team. This is a high-visibility, high-ownership leadership role at the intersection of communication, brand, marketing and content production.

What can you expect?

• CRM & Email Marketing Strategy: Define the strategy for nurture flows, product lifecycle communications, and re-engagement campaigns. Delegate email segmentation, execution, and optimization to your team, reviewing performance to drive revenue and retention.

• Social Media & Community: Set content pillars, brand guidelines, and campaign roadmaps. Steer the execution of social campaigns, ensure quality across community interactions, and optimize performance metrics and channel budgets.

• Educational Content & Thought Leadership: Own the roadmap for trader education (blogs, guides, webinars, videos). Oversee your team’s production of SEO-optimized content in partnership with Product and Coaching teams.

• Content Production & Operations: Build a 3-month rolling content calendar and establish publishing workflows. Delegate end-to-end creation to your team while setting rigorous quality standards and managing the CMS stack.

• Organic Search & SEO: Lead organic content strategy to capture high-intent search traffic. Direct your team in keyword research, content gap analysis, and page optimization to grow organic traffic and conversion attribution.

• AI & Automation Champion: Lead the adoption of AI writing, design, and automation tools across the department to scale output, optimize workflows, and maintain brand integrity.

• Cross-Functional Collaboration: Partner with Brand, Product Marketing, Multimedia, and Growth to ensure unified messaging, aligned positioning, and cohesive campaign execution across all channels.

• Team Leadership & Development: Recruit, mentor, and build a world-class content team. Define team OKRs, conduct 1:1s, provide actionable feedback, and foster a culture of ownership and high performance.

What do we expect from you?

• 3–5 years leading content teams in SaaS, fintech, e-commerce, or subscription models, with a track record of scaling operations and raising quality standards.

• 3+ years managing email platforms (HubSpot, Klaviyo) with deep knowledge of segmentation, automation, deliverability, and A/B testing.

• Ability to design multi-channel roadmaps, manage production workflows via project tools (Asana, Jira), and track ROI using analytics (GA4, HubSpot).

• Experience producing content at scale: blog posts, guides, webinars, video scripts. Comfortable with content management systems (WordPress, Ghost, Webflow) and publishing workflows.

• Solid grasp of trading and financial markets (or the ability to master it fast after arrival) to make credible strategic decisions independently without relying on subject-matter experts.

• Exceptional writing and editing skills with a sharp eye for brand voice and a coaching mindset to elevate team output.

• Solid understanding of organic search, keyword strategy, and driving community growth across B2B and B2C channels.

• Enthusiasm for adopting AI and automation tools to optimize workflows and scale output responsibly.

• Native or professional fluency in English; knowledge of Czech is an advantage.

Why join the FTMO team?

• We are a Czech fintech that, since 2015, has grown from an idea into a global project. 🚀

• 300+ amazing teammates. We’re a great team who learn from each other every day.🤜🤛

• How do we work? We focus on meaningful work and open communication, while only adopting processes that make our lives easier.

• Prague, Národní třída. Enjoy our modern offices at the Quadrio shopping center, offering beautiful views and excellent accessibility.

• What if I don’t trade? No worries. We’ll show you what our product is all about and introduce you to the basics of trading.

• Free fruit, snacks, and coffee are always within reach in the office.

• How do we promote strong relationships and well-being? Company cottage, team building events, and running club.

• Flexible hybrid model. We prefer collaborating in person to keep the team spirit high, but we offer the flexibility you need to stay balanced.
  

*The benefits mentioned above apply to FTMO on-site employees in our Prague office.