Summary of the Senior Director, Influencer Marketing job at M Booth

Who We Are:

At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.

We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.

Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today’s world BOLD moves everything we do.

In the role of Senior Director, Influencer Marketing, you will bring cultural expertise, strategic vision, and thought leadership to oversee digital and influencer initiatives across diverse agency brands, spanning spirits, food & beverage, and beyond. You will drive both program strategy and brand growth, positioning clients at the center of cultural conversations to boost relevance, brand distinction, and word-of-mouth appeal through brand-owned channels and influencer collaborations.

Beyond campaign strategy, you will play a central role in pitching new business and securing client buy-in. You will design end-to-end digital and influencer initiatives—identifying key cultural conversations, selecting ideal partners, and overseeing program budgets. In this position, you are expected to energize teams, inspire confidence in clients through a deep commitment to their business, and effectively partner with senior executive leadership.

Who You Are:

• An expert in:

○ What and who is trending and applying that to brand owned social channels and influencer programming in both planned and real-time moments

○ How to make the right influencer and tastemaker connections for brands in creative, innovative, and breakthrough ways that get clients excited, in both planned and opportunistic moments

• Culturally savvy with a can-do, future-forward approach and attitude
• Creative and not a box checker
• A critical thinker who goes beyond the surface level
• Excellent communication skills; clear, vocal, articulate when presenting to clients, team and new business prospects
• Someone who thrives in fast-moving and collaborative (read: not toxic) environment ○ We have a one-team one dream approach; there is no “me” in team
• Exceptional problem-resolution skills, including the ability to think creatively and outside the box What You’ll Do:
• Dissect client business objectives/goals and craft culture strategies - with social & influencer at the heart - that achieve those goals in a disruptive fashion
• Create, sell in and manage social + influencer programs that speak to our brand’s targets and “make noise” with synergies between PR and paid
• Lead strategy and execution for brand owned social channels such as TikTok, Instagram, YouTube, X (formerly known as Twitter) and LinkedIn - from concept to completion ○ Expertise in developing and implementing social media playbooks (e.g., channel strategy, content pillars, tone of voice, community engagement, etc.)

○ Understand how to read a brand book/VIS ID and evolve it for social

○ Strong knowledge of paid media and ability to provide recommendation on paid approach

○ Demonstrate program success via strong reporting and storytelling

• Lead influencer strategy and programming (end-to-end) across accounts (from strategy to partner identification & contracting to content management); develop strategic recommendations and sell-in major culture-forward programming. Including:

○ Identify and proactively connect brands to influencers/tastemakers/content creators that will put them at the forefront of culture

○ Manage and oversee influencer/partner integrations + programs that speak to our brand’s targets and “make noise”

○ Strengthen relations with and bring relevant tastemakers and influencers in to the fold of brands on an programmatic and ad hoc basis that can drive cultural relevance for our clients

○ Day-to-day management of collaborations and partnerships

○ Be an expert in negotiations and contract reviews, both with influencer partners and third-party vendors with a clear understanding of legal + scope guardrails and payment terms

○ Strong knowledge of paid media and ability to provide recommendation on paid approach

○ Demonstrate program success via strong reporting and storytelling

• Be a dot connector ensuring all programming is executed with excellence and the right specialists are brought in to inform at each step of the way
• ID the future - the trends, people, brands, technologies that are relevant and complement the clients and work we do and share strategies for how we can apply these to clients’ business/programming
• Report on competitive brands and trends to clients; demonstrate ability to be nimble and develop one-of-a-kind “ways in” for brands harnessing these trends

Client Leadership:

• Serve as day-to-day client point person on assigned accounts, juggling multiple projects and deadlines, leading calls, has a strong email correspondence, etc.
• Serve as a thought leader, trusted voice and advisor to clients
• Actively provide strategic counsel and be a strategic voice for the client
• Build strong relationship that establishes trust with clients
• Supervise and direct account teams on client deliverables

Program Oversight & Management

• Design work plans for programs
• Ensure work output is the best it can be (of self and team members)
• Liaise with influencers at special events + activations (virtual and in-person)
• Collaborate within integrated agency teams and with agency partners
• Problem-solve quickly when issues arise
• Demonstrate expertise in approval processes and legal requirements per individual client needs ● Develop client SOWs, create and track budgets; understand profitability
• Set goals and KPIs for your programs

Team Management

• Manage a team of 1-3 direct reports (varies based on each client)
• Be motivational and inspiring, implementing ideas that help build culture
• Set performance standards for account teams
• Coach in real-time and provide actionable feedback and guidance to add value to teammate and the work
• Challenger of status quo
• A problem solver for the team – helps team find solutions
• Collaborate with supervisors to determine staff and resource allocation against accounts based on strengths, passions and opportunity areas

What You’ll Bring:

• Solid foundation in social strategy and influencer marketing
• Experience with tastemaker/influencer ID, negotiation, contracting and activation management ● Proven ability to lead projects, communicate effectively, think strategically and build of-the-moment and future-forward collaborations that transcend culture
• Skilled in motivating teammates and helping them grow
• In touch with cultural and industry trends
• Ability to “roll with it” and be nimble when there are changes to pathways and needs to counsel on pivots
• Ability to command a room and get stakeholder buy-in from multiple channels ● 10+ years of experience
• Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed
• Bachelor’s Degree

What We’ll Bring:

Here are a few highlights of the benefits we offer at M Booth:

• A workplace that’s alive with courage, ideas, respect and humanity
• Professional growth and development programs to help advance your career
• Comprehensive health care and wellness plans for your entire family
• A 401(k) Savings Plan and Flexible Spending Accounts
• Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
• Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
• SALARY: $131,000 - $140,000

(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)

Location: Hybrid in the New York office

M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.