Influencer Marketing Manager Jobs

222 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$120K
USD/yr
Average
$119K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 49 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

27% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

222 jobs
Influencer Marketing Coordinator
Linqia
Location
Bogotá, Colombia
Workplace
On-site
Posted
3 hours ago
Influencer Marketing Specialist
SAMY
Location
Lima, Peru
Workplace
Hybrid
Posted
6 hours ago
Influencer Marketing Manager | Mid-Senior Senior
Nord Security · EUR 29k-50k/yr
Location
Vilnius, Lithuania +1 more
Workplace
Remote
Posted
03/08
Influencer Marketing Manager | Mid-SeniorSenior
Nord Security · PLN 137k-233k/yr
Location
Warsaw, Poland +1 more
Workplace
Remote
Posted
03/08
Director, Influencer MarketingDirector
Orchestra · USD 120k/yr
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
31/07
Director, Influencer MarketingDirector
Small Girls PR · USD 120k/yr
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
31/07
Vice President, Influencer MarketingVP
M Booth · USD 136k-165k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
31/07
Strategist, Influencer Marketing (Part Time Contract)
Viral Nation Inc.
Location
France
Workplace
On-site
Posted
31/07
Strategist, Influencer Marketing (Part Time Contract)
Viral Nation Inc.
Location
Germany
Workplace
On-site
Posted
31/07
Strategist, Influencer Marketing (Part Time Contract)
Viral Nation Inc.
Location
London, UK
Workplace
On-site
Posted
31/07
Senior Influencer Marketing Manager France Senior
air up
Location
Munich, Germany
Workplace
Remote
Posted
31/07
Influencer Marketing Account Supervisor- Bilingual Spanish
Later · USD 115k-140k/yr
Location
Boston, MA, US +1 more
Workplace
Remote
Posted
30/07
Associate Influencer Marketing ManagerJunior
Digital Extremes · CAD 70k-85k/yr
Location
London, UK
Workplace
Remote
Posted
30/07
Account Manager - Influencer Marketing
Later
Location
Boston, MA, US +1 more
Workplace
Remote
Posted
29/07
Influencer Marketing Manager (m/w/d) | Deutschsprachig
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
29/07
Praktikant / Werkstudent Influencer Marketing (m/w/d)
Scalable GmbH
Location
Berlin, Germany
Workplace
Hybrid
Posted
29/07
Praktikant / Werkstudent Influencer Marketing (m/w/d)
Scalable GmbH
Location
Munich, Germany
Workplace
Hybrid
Posted
29/07
Senior Client Solutions Manager, Influencer Marketing UKSenior
Kyra
Location
London, UK
Workplace
Remote
Posted
29/07
Senior Influencer ManagerSenior
DEPT®
Location
London, UK
Workplace
On-site
Posted
29/07
Director of Brand Partnerships, Influencer Marketing, & Public RelationsDirector
Clean Simple Eats · USD 130k-140k/yr
Location
Salt Lake City, UT, US
Workplace
Remote
Posted
28/07
Senior Influencer Marketing Manager Senior
OLIVER Agency
Location
Mumbai, India
Workplace
On-site
Posted
28/07
Manager, Influencer Marketing
WPP Media
Location
Toronto, Canada
Workplace
On-site
Posted
28/07
Digital Content & Influencer Marketing Manager
Hire Hangar · USD 12k-30k/yr
Location
Cape Town, South Africa +10 more
Workplace
Remote
Posted
28/07
Social Media Analyst, Influencer Marketing
Collectively · USD 75k-86k/yr
Location
Remote
Workplace
Remote
Posted
28/07
Influencer Manager
VaynerMedia LLC
Location
South Korea
Workplace
Remote
Posted
28/07
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Seniority mix

Employment type

full time83
intern8
contract4
part time2
freelance1

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