Influencer Marketing Manager Jobs
What does a Influencer Marketing Manager do?
An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.
Key responsibilities
- Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
- Negotiate partnership terms, rates, and contracts with creators and talent managers
- Brief influencers on brand guidelines, messaging, and deliverable timelines
- Manage content review and approval workflows to ensure compliance and brand fit
- Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
- Maintain and grow an ongoing influencer database and relationship pipeline
- Coordinate with PR teams on gifting, events, and press integrations
Skills & tools
Education & background
Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised
Career path
Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions
Salary
Influencer Marketing Manager jobs
