Influencer Marketing Manager Jobs

222 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$120K
USD/yr
Average
$119K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 49 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

27% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

222 jobs
Influencer Marketing Internship Opportunity Intern
Ogilvy
Location
Brussels, Belgium
Workplace
On-site
Posted
27/07
Manager, Planning (Influencer Marketing)
WPP Media
Location
Kuala Lumpur, Malaysia
Workplace
On-site
Posted
27/07
Lead - Influencer Marketing, Sneakers, Apparel & Special ProjectsLead
On
Location
New York City, NY, US
Workplace
On-site
Posted
24/07
Influencer Marketing Manager
Almedia · EUR 55k-65k/yr
Location
Berlin, Germany
Workplace
On-site
Posted
24/07
Senior Influencer Marketing Manager (m/w/d) | DeutschsprachigSenior
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
24/07
Influencer Marketing Manager ES Market (m/f/d) (1-year fixed term)
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
24/07
Influencer Marketing Talent Associate Junior
Linqia
Location
San Francisco, CA, US
Workplace
On-site
Posted
23/07
Senior Influencer Marketing Manager (Portuguese Speaker)Senior
Emma
Location
Lisbon, Portugal
Workplace
Hybrid
Posted
23/07
Influencer Marketing Specialist
SAMY
Location
Madrid, Spain
Workplace
Hybrid
Posted
23/07
Influencer Marketing Specialist
SAMY
Location
Lisbon, Portugal
Workplace
Hybrid
Posted
23/07
Influencer Executive (Influencer Marketing Specialist)
SAMY
Location
London, UK
Workplace
Hybrid
Posted
23/07
Influencer Marketing Coordinator
Glossier · USD 50k-65k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
22/07
Influencer Marketing Manager, Nebius Academy
Nebius
Location
Amsterdam, Netherlands +1 more
Workplace
On-site
Posted
22/07
Influencer Marketing Intern - (Portuguese Speaker)Intern
Emma
Location
Lisbon, Portugal
Workplace
Hybrid
Posted
22/07
Influencer Marketing Intern - (Spanish Speaker)Intern
Emma
Location
Lisbon, Portugal
Workplace
Hybrid
Posted
22/07
Global Head of Influencer MarketingHead
NewGen
Location
London, UK
Workplace
On-site
Posted
22/07
Junior Influencer Marketing Manager (gn) - ESNJunior
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
Hybrid
Posted
21/07
Junior Influencer Marketing Manager (gn) - ESNJunior
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
Hybrid
Posted
21/07
Senior Influencer Marketing SpecialistSenior
SAMY
Location
London, UK
Workplace
Hybrid
Posted
21/07
Influencer Manager
Axi
Location
Cyprus
Workplace
On-site
Posted
21/07
Senior Influencer Manager 12month FTC ( Fluent in French )Senior
VaynerMedia LLC
Location
London, UK
Workplace
On-site
Posted
20/07
Influencer Marketing Manager
Rothy's · USD 120k-145k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
17/07
Senior Manager, Influencer Marketing & Amplification LeadLead
ServiceNow · USD 134k-234k/yr
Location
San Diego, CA, US
Workplace
Remote
Posted
17/07
Senior Influencer ManagerSenior
Airbnb · USD 139k-163k/yr
Location
San Francisco, CA, US
Workplace
On-site
Posted
16/07
Influencer Marketing Manager
Emma
Location
Frankfurt am Main, Germany
Workplace
Hybrid
Posted
15/07

Seniority mix

Employment type

full time83
intern8
contract4
part time2
freelance1

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