Influencer Marketing Manager Jobs

201 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$122K
USD/yr
Average
$123K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 46 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

20% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

201 jobs
Influencer Marketing Coordinator (Canada)
Later
Location
Remote
Workplace
Remote
Posted
11/09
Influencer Marketing Strategy Co-Op
Later
Location
Boston, MA, US
Workplace
On-site
Posted
11/09
Influencer Marketing Services Co-op
Later
Location
Boston, MA, US
Workplace
On-site
Posted
11/09
Influencer Marketing Manager, Strategy 
WPP Media
Location
Helsinki, Finland
Workplace
On-site
Posted
11/09
Influencer Marketing Manager (m/w/d) | Deutschsprachig
Yepoda
Location
Berlin, Germany
Workplace
On-site
Posted
11/09
List Builder - Influencer Marketing
Influur
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
11/09
Influencer Marketing DACH (Praktikum für 6 Monate)
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
10/09
Influencer Marketing Manager (Freelance)
Movers+Shakers
Location
New York City, NY, US
Workplace
On-site
Posted
09/09
Senior Director, Influencer MarketingDirector
M Booth · USD 131k-140k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
09/09
Influencer Marketing Coordinator (US)
Later
Location
Remote
Workplace
Remote
Posted
09/09
Influencer Marketing Manager - Korea
Plaud
Location
Singapore
Workplace
On-site
Posted
09/09
M
Senior Influencer Marketing ManagerSenior
Movement Strategy · USD 85k-98k/yr
Location
Remote
Workplace
Remote
Posted
08/09
Director, Influencer Marketing Director
Orchestra
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
08/09
Creator & Influencer Manager - Media
truelogic
Location
Latin America
Workplace
Remote
Posted
08/09
Influencer Marketing Manager
Etihad Airways
Location
Abu Dhabi, United Arab Emirates
Workplace
On-site
Posted
08/09
Influencer Marketing Manager (LatAm)
Moises
Location
Workplace
On-site
Posted
08/09
Influencer Manager / CAIT Manager ( Germany )
VaynerMedia LLC
Location
Europe
Workplace
Remote
Posted
07/09
Influencer Manager (H/F)
OLIVER Agency
Location
Paris, France
Workplace
On-site
Posted
07/09
Influencer Marketing Lead, TechnologyLead
Wix · USD 150k-200k/yr
Location
Oregon, US
Workplace
Remote
Posted
05/09
Associate Director, Influencer Marketing, NaturiumDirector
e.l.f. Beauty · USD 130k-160k/yr
Location
Los Angeles, CA, US
Workplace
Hybrid
Posted
04/09
Paid Social & Influencer Marketing Manager [*] - deutschlandweit
notebooksbilliger.de AG
Location
Berlin, Germany
Workplace
On-site
Posted
04/09
B
(Senior) Project Manager - Nano Influencer MarketingSenior
Bertelsmann-Jobs
Location
Munich, Germany
Workplace
Hybrid
Posted
04/09
CAIT Manager / Influencer Manager
VaynerMedia LLC
Location
London, UK
Workplace
On-site
Posted
04/09
Influencer Marketing Executive
Toters
Location
Lebanon
Workplace
On-site
Posted
04/09
Influencer Marketing Specialist (Creator Coordinator)
SAMY
Location
São Paulo, Brazil
Workplace
Hybrid
Posted
03/09

Seniority mix

Employment type

full time78
intern6
part time1
temporary1

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