Influencer Marketing Manager Jobs

215 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$125K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 34 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

19% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

215 jobs
Manager, Influencer Marketing
DEPT®
Location
Argentina
Workplace
On-site
Posted
15/10
Influencer Marketing Manager DACH (f/m/x)
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
15/10
Influencer Manager
AccorHotel
Location
Phu Quoc, Vietnam
Workplace
On-site
Posted
15/10
Senior Influencer Manager Senior
VaynerMedia LLC
Location
London, UK
Workplace
On-site
Posted
14/10
B
Influencer marketing en account support intern (m/v/o)Intern
Bertelsmann-Jobs
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
14/10
Director, Influencer Marketing (Hybrid Role - New York) Director
Olaplex · USD 160k-180k/yr
Location
New York City, NY, US
Workplace
Hybrid
Posted
13/10
Influencer Marketing InternIntern
CASETiFY
Location
Kwun Tong
Workplace
On-site
Posted
13/10
Influencer Marketing Freelance
Monks
Location
Mexico City, Mexico
Workplace
On-site
Posted
13/10
Influencer Marketing Talent Associate Junior
Linqia
Location
San Francisco, CA, US
Workplace
On-site
Posted
13/10
Influencer Marketing Campaign Associate Junior
Linqia
Location
San Francisco, CA, US
Workplace
On-site
Posted
13/10
Senior Influencer Marketing Campaign AssociateSenior
Linqia
Location
San Francisco, CA, US
Workplace
On-site
Posted
12/10
Senior Influencer Marketing Campaign AssociateSenior
Linqia
Location
Chicago, IL, US
Workplace
On-site
Posted
12/10
Junior Influencer Marketing InternJunior
VML
Location
Milan, Italy
Workplace
On-site
Posted
12/10
Associate Director, Strategy (Influencer Marketing)Director
Viral Nation Inc.
Location
Atlanta, GA, US
Workplace
On-site
Posted
08/10
Influencer Marketing Officer (UAE National)
Etihad Airways
Location
Abu Dhabi, United Arab Emirates
Workplace
On-site
Posted
08/10
R
Global Communications, PR & Influencer Marketing Trainee
Radisson Hotel Group
Location
Brussels, Belgium
Workplace
On-site
Posted
08/10
Trainee/Junior Influencer Marketing Manager - DuomoJunior
SKELAR
Location
Warsaw, Poland +1 more
Workplace
On-site
Posted
07/10
Social Media & Influencer Marketing Internship (1 Year)Intern
Bosch Group
Location
Breda, Netherlands
Workplace
Hybrid
Posted
06/10
Lead Influencer Manager Lead
inBeat Agency
Location
Mexico City, Mexico +1 more
Workplace
Remote
Posted
06/10
Influencer Marketing Manager – The Coca-Cola Company
WPP Media
Location
Istanbul, Türkiye
Workplace
On-site
Posted
06/10
Influencer Marketing Operations Manager
FeverUp
Location
Madrid, Spain
Workplace
On-site
Posted
05/10
Influencer Marketing Director - North AmericaDirector
SAMY
Location
Toronto, Canada +1 more
Workplace
Remote
Posted
02/10
T
Affiliate & Influencer Marketing Manager – Prop Trading
ThinkMarkets
Location
Chicago, IL, US
Workplace
On-site
Posted
02/10
B
(Senior) Projektmanager (m/w/d) Influencer MarketingSenior
Bertelsmann-Jobs
Location
Hamburg, Germany
Workplace
Hybrid
Posted
02/10
Influencer Marketing Manager
Fresh Prints
Location
Philippines
Workplace
Remote
Posted
01/10

Employment type

Full-time75
Internship8
Contract4
Temporary1

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