Influencer Marketing Manager Jobs

222 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$120K
USD/yr
Average
$119K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 49 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

27% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

222 jobs
Influencer Marketing DirectorDirector
SAMY
Location
London, UK
Workplace
Hybrid
Posted
15/07
Senior Influencer Marketing Manager:in (m/w/d)Senior
celebrate company GmbH · EUR 59k-80k/yr
Location
Gilching, Germany +3 more
Workplace
Remote
Posted
14/07
Influencer Marketing Manager
Bubble Skincare · USD 80k-105k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
13/07
Senior Influencer ManagerSenior
Monks · USD 80k-90k/yr
Location
San Diego, CA, US
Workplace
On-site
Posted
10/07
Senior Influencer ManagerSenior
Monks · USD 80k-90k/yr
Location
Portland, OR, US
Workplace
On-site
Posted
10/07
Senior Influencer ManagerSenior
Monks · USD 80k-90k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
10/07
Influencer Marketing Manager - UK (Freelance)
Movers+Shakers
Location
London, UK
Workplace
On-site
Posted
10/07
Influencer Marketing Managers: Paid Interview on Creator Discovery
Terac
Location
United Kingdom
Workplace
Remote
Posted
09/07
Influencer Marketing Lead (On-Site)Lead
Integra Beauty
Location
Dania Beach, FL, US
Workplace
On-site
Posted
09/07
Director, Influencer Marketing (Consumer)Director
Orchestra · USD 110k-120k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
09/07
Creator & Influencer Manager
NinjaTrader · USD 95k-145k/yr
Location
Chicago, IL, US
Workplace
Remote
Posted
08/07
Director, Social and Influencer MarketingDirector
Supergoop! · USD 140k-145k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
08/07
S
Influencer Marketing Manager
SALT XC
Location
Toronto, Canada
Workplace
On-site
Posted
08/07
Working Student Influencer Marketing (f/m/d)
Spread Group
Location
Berlin, Germany
Workplace
Hybrid
Posted
08/07
Senior PR & Influencer Manager – DACH, Netherlands, Poland & CEE Senior
Sol de Janeiro
Location
Germany
Workplace
On-site
Posted
08/07
Talent Manager / Booking Manager in influencer marketing
SAMY
Location
Bucharest, Romania
Workplace
Hybrid
Posted
07/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
06/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc. · CAD 70k-80k/yr
Location
Canada
Workplace
On-site
Posted
06/07
Creative Strategist, Influencer Marketing
Orchestra · USD 70k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
06/07
Creative Strategist, Influencer Marketing
Small Girls PR · USD 70k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
06/07
Associate Influencer Marketing ManagerJunior
Cricut
Location
South Jordan, UT, US
Workplace
Hybrid
Posted
06/07
Influencer Manager, Social
SharkNinja · USD 79k-155k/yr
Location
Needham, MA, US
Workplace
On-site
Posted
06/07
Partnerships & Influencer Manager
Yazio
Location
Berlin, Germany
Workplace
Remote
Posted
06/07
Influencer Marketing Coordinator
Bjak
Location
Global
Workplace
Remote
Posted
05/07
Head of Influencer Marketing (gn) - More Nutrition DACHHead
The Quality Group GmbH
Location
Hamburg, Germany
Workplace
Hybrid
Posted
05/07

Seniority mix

Employment type

full time83
intern8
contract4
part time2
freelance1

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