Summary of the Influencer Marketing Specialist job at MyFitnessPal

Cal AI is looking for an Influencer Marketing Specialist who will be responsible for setting the Viral Automations influencer marketing strategy and ensuring the program drives measurable business impact. You will own planning, budgeting, performance analysis, and team effectiveness, and partners cross-functionally to scale influencer marketing in a sustainable way.

What you’ll be doing:

• Define and own the Viral Automations influencer marketing strategy aligned to business, brand, and growth objectives
• Oversee the Viral Automations influencer marketing budget, including spending appropriately compared to monthly, quarterly, and annual allocations
• Communicate expected spend and outcomes based on historical performance and business goals
• Partner cross-functionally to analyze influencer marketing performance (pageviews, CPMs, and PPVs) and connect results to key growth KPIs
• Establish and maintain frameworks for influencer selection, deal structures, and partnership standards
• Translate business goals into clear priorities, roadmaps, and resourcing plans for the Viral Automations influencer team
• Drive process improvements, tooling decisions, and measurement evolution to improve efficiency and signal quality
• Coach and develop team members, setting clear quality bars and performance expectations
• Partner cross-functionally with Paid, Brand, Finance, Legal, and Creative teams to ensure alignment and execution

Success in This Role Looks Like

• Influencer marketing spend is well-paced, forecasted accurately, and aligned to business priorities
• Leadership has confidence in budget planning, performance analysis, and recommendations
• Influencer marketing impact on business KPIs is clearly understood and communicated
• The team operates efficiently with strong accountability, learning loops, and execution quality

Qualifications to be successful in this role:

• 2+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
• Proven success in managing end-to-end influencer campaigns and partnerships
• Strong negotiation, communication, and project management skills
• Comfort with data and reporting — ability to translate metrics into insights and recommendations
• Experience with influencer and social analytics preferred
• Strong organizational skills and ability to manage multiple campaigns simultaneously

Preferred Qualifications:

• Experience managing external talent/freelancers
• Background in health, wellness, or lifestyle brands
• Familiarity with affiliate marketing measurement and attribution

Values you’ll model

• Be Kind and Care — build with empathy; assume positive intent; support teammates and members.
• Live Good Health — champion healthy habits and balance in how we work and what we ship.
• Be Data-Inspired — ground decisions in research and data; measure what matters.
• Champion Change — lean into ambiguity; iterate, learn, and improve continuously.
• Leave it Better than You Found It — raise quality, clarify systems, and document as you go.
• Make It Happen — bias to action; deliver impact with craft and accountability.

The reasonably estimated salary for this role at MyFitnessPal ranges from $65,000 - $100,000 Actual compensation is based on factors such as the candidate’s skills, qualifications, and experience. In addition, MyFitnessPal offers a wide range of comprehensive and inclusive employee benefits for this role including healthcare, parental planning, mental health benefits, annual performance bonus, a 401(k) plan and match, responsible time off, monthly wellness and technology allowances, and others.