Summary of the Influencer Marketing Manager Middle job at Plata Card

We are looking for an Influencer Marketing Manager to join our Performance Marketing Team — a role focused on managing influencer partnerships, launching performance-driven campaigns, and helping us grow customer acquisition across Spanish-speaking markets.

Challenges that await you:

• Manage approximately 30 influencer partnerships and placements independently each month
• Build and maintain relationships with influencers, negotiate commercial terms, and coordinate campaign execution
• Support the testing of new acquisition hypotheses and contribute ideas to improve campaign performance
• Monitor campaign performance using key metrics such as CAC, conversion, and ROI, and suggest optimization opportunities
• Manage allocated campaign budgets and ensure campaigns are delivered efficiently
• Work closely with the Performance Marketing team to launch, optimize, and report on influencer campaigns
• Maintain and expand the influencer database using internal CRM tools

What makes you a great fit:

• Fluent Spanish and English
• 2+ years of experience in Influencer Marketing, Affiliate Marketing, or Performance Marketing
• Good understanding of the influencer landscape across Spanish-speaking markets
• Experience managing influencer campaigns from outreach through reporting
• Ability to analyze campaign performance using metrics such as CAC, conversion, and ROI
• Experience working with CRM systems or influencer management platforms
• Strong communication and negotiation skills
• Confident use of AI tools (such as Claude or similar) to improve productivity

Our ways of working:

• Innovative Spirit: A commitment to creativity and groundbreaking solutions
• Honest Feedback: valuing open, transparent communication
• Supportive Team: a strong, collaborative community
• Celebrating Achievements: recognizing our wins together
• High-Tech Environment: a team full of smart and revolutionary people who date to challenge the status quo of incumbent finances

Our benefits:

• Relocation support to Mexico with assistance for the employee and their family
• Flexible work from one of our offices or remote
• Healthcare Coverage
• Education Budget: Language lessons, professional training and certifications
• Wellness Budget: Mental health and fitness activity reimbursements
• Vacation policy: 20 days of annual leave and paid sick leave