Influencer Marketing Manager Jobs

223 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$120K
USD/yr
Average
$119K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 49 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

26% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

223 jobs
Account Manager, Influencer Marketing - English & Mandarin Fluent
Aftershock Media Group · USD 45k-65k/yr
Location
Workplace
On-site
Posted
03/06
Account Manager - Influencer Marketing
Later
Location
Boston, MA, US +5 more
Workplace
Remote
Posted
21/05
Influencer Marketing Coordinator
Later
Location
Boston, MA, US +4 more
Workplace
Remote
Posted
13/05
Talent Executive (Influencer Marketing)
another
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
25/03
Influencer Marketing Manager
Sundae Creative
Location
Workplace
On-site
Posted
21/03
Influencer Marketing Intern, Fall 2026Intern
Power Digital
Location
United States
Workplace
Remote
Posted
10/04
Influencer Marketing Executive (Consultant / Project) Argentina
another
Location
Buenos Aires, Argentina
Workplace
Hybrid
Posted
02/11
Commercial Executive (Influencer Marketing)
another
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
25/10
Influencer Marketing Stage
Butternut Box
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
01/08
Sr. Public Relations & Influencer Marketing Executive (Beauty & Lifestyle)Senior
another
Location
Mexico City, Mexico
Workplace
Hybrid
Posted
23/08
Influencer Marketing Intern - France (m/f/d)Intern
HOLY Softdrinks GmbH
Location
Berlin, Germany
Workplace
On-site
Posted
Pflichtpraktikum Influencer Marketing (w/m/d)
Hirschen Group GmbH
Location
Köln, Germany +1 more
Workplace
On-site
Posted
Pflichtpraktikum Influencer Marketing (w/m/d)
Hirschen Group GmbH
Location
Hamburg, Germany +1 more
Workplace
On-site
Posted
(Junior) Manager Influencer MarketingJunior
FUTRUE Gruppe
Location
Gräfelfing, Germany
Workplace
On-site
Posted
Team Lead Influencer Marketing - auch als Quereinsteiger möglich!Lead
FUTRUE Gruppe
Location
Gräfelfing, Germany
Workplace
On-site
Posted
Influencer Marketing Manager (m/w/d)
construktiv GmbH
Location
Bremen, Germany
Workplace
On-site
Posted
Executive, Influencer Marketing & Strategic Activations
euroleague-entertainment-services-slu
Location
Barcelona, Spain
Workplace
On-site
Posted
Influencer Marketing Manager (Romania)
Metapic (Job posting only)
Location
Warsaw, Poland
Workplace
On-site
Posted
Junior Influencer Marketing Analyst (f/m/d)Junior
Time for Nature GmbH
Location
Vienna, Austria
Workplace
Remote
Posted
Senior Influencer Marketing Analyst (f/m/d)Senior
Time for Nature GmbH
Location
Vienna, Austria
Workplace
Remote
Posted
Influencer Marketing Manager - Beauty
Together Group
Location
London, UK
Workplace
Hybrid
Posted
International Influencer Marketing Manager (m/f/d)
yfood Labs GmbH
Location
Munich, Germany +2 more
Workplace
On-site
Posted
INTERNSHIP TALENT MANAGEMENT & INFLUENCER MARKETING (F/M/D)Intern
TPA
Location
Berlin, Germany
Workplace
On-site
Posted
← PrevPage 9 / 9

Seniority mix

Employment type

full time84
intern8
contract4
part time2
freelance1

Related & nearby

Tools Influencer Marketing Managers use

All tools →
Get a job alert
Roles in Social Media1 of 10