Summary of the Copy & Social Media Specialist job at CLARITY

REQUIREMENTS:

• 2+ years in SMM, copywriting, or a related role
• Experience with SaaS, tech or AI products
• Proven experience writing B2B social media copy (LinkedIn required)
• Strong understanding of audience segmentation and message adaptation
• Experience with:
  • Organic SMM
  • Copy testing and optimization
  • Traffic analytic tools
• Excellent written English
• Ability to write clearly, concisely, and persuasively

RESPONSIBILITIES:

• Plan and execute organic social media activity with a strong emphasis on LinkedIn (B2B)
• Create copy for: social media posts, articles, case studies, blog posts etc.
• Adapt messaging for different audience segments and funnel stages
• Analyze engagement metrics and continuously optimize copy and formats
• Monitor trends and adjust tone, style, and formats accordingly
• Translate product features into clear value propositions
• Maintain consistent brand voice across all written communication
• Collaborate with marketing and cross-teams to help with video scripts development, sales materials, etc.
• Execute social media acitivies according to content plan