Summary of the Social Media Manager job at Fasset

About Fasset
Fasset is an American-founded banking and investment platform focused on enhancing financial inclusion in emerging markets, enabling individuals and businesses to securely invest from anywhere in the world. Founded by Mohammad Raafi Hossain and Daniel Ahmed, Fasset has raised more than $80 million in funding and holds regulatory approvals in several countries, including the UAE, Indonesia, Malaysia, the EU, Türkiye, Pakistan, and others.

About the Role

We're looking for a Social Media Manager to own content strategy and execution across channels, with a focus on Instagram, TikTok, Facebook, and YouTube Shorts. We're at an inflection point - moving from ad-hoc content to becoming a true content machine, with short-form video at the center. This is a hybrid strategist/creator role: you'll set the content direction and calendar, but you'll also be hands-on - filming, scripting, and hopping on camera yourself when needed. You'll work with a videographer and editor to scale production, but the creative instinct and platform fluency need to come from you. We need someone who is genuinely, chronically online - who lives inside these platforms, spots trends before they peak, and knows intuitively what will and won't work.

What You'll Do

• Own social content strategy across Instagram, TikTok, Facebook, and YouTube Shorts - with a strong focus on short-form video
• Build and manage a consistent content calendar, balancing trend-driven, always-on content with campaign-specific pushes
• Personally create content - scripting, filming, and appearing on camera where it fits - not just directing others
• Brief, direct, and manage a videographer and editor to scale production output
• Stay constantly plugged into platform trends, formats, sounds, and culture, and translate them into timely, on-brand content
• Track content performance (views, engagement, follower growth, watch time) and iterate based on what's working
• Partner with Performance Marketing and Design to align organic content with paid and brand campaigns
• Manage community engagement and monitor brand sentiment across platforms
• Experiment with new formats and platforms as they emerge

What We're Looking For

• 4-6+ years of experience in social media management, content creation, or a related field, with a track record of growing short-form video channels
• A genuine, demonstrable presence in social media culture - you follow trends closely and have strong instincts for what performs
• Hands-on content creation skills: comfortable scripting, filming, and being on camera (portfolio/reel required)
• Experience managing freelancers or external production resources
• Strong understanding of platform-specific best practices (Instagram Reels, TikTok, YouTube Shorts, Facebook)
• Data-informed approach - comfortable using platform analytics to guide content decisions
• Excellent communication and project management skills; able to balance strategic thinking with day-to-day execution
• A strong sense of brand voice and ability to adapt tone across platforms
• Video editing skills (CapCut, Premiere, or similar)
• Existing personal following or creator experience

Nice to Have

• Experience in fintech, retail, or consumer apps

You'll Thrive Here If You Lead with HEART

• Humble Curiosity - you're always testing new formats, studying what's working elsewhere, and staying a student of the platforms rather than assuming you already know it all
• Enthusiasm - you bring energy to the work itself, on camera, and in how you rally freelancers and stakeholders around the content vision
• Act Like Owners - you don't wait for direction to spot a trend or fix a gap in the content calendar; you take responsibility for the channels' growth like they're your own
• Raise the Bar - you sweat the details others scroll past - a caption, a cut, a thumbnail - because you know that's what separates good content from content that performs
• Tenacity - you keep experimenting and iterating when a format flops instead of giving up on it, because you know consistency and persistence are what build an audience