Summary of the Social Lead (UK) job at Greenpark

This is a hybrid role, with 2 days per week required in our London office. 

12-month FTC. 

About Greenpark 

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more. 

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark.  Check it out here 

Our Values 

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. 

About the role 

As a Social Lead, you will play an important role in providing strategic support across our key verticals: food and drink, beauty and wellbeing and pharmaceuticals. Based in the UK, you'll lead social strategy, community management and team delivery across the categories, while immersing yourself in the online/digital media world and staying ahead of industry developments.  

What you’ll do 

• Lead social media strategy and community management across our food and drink, pharma, beauty and luxury accounts, tailoring approaches to each vertical's audience and objectives. 

• Lead, mentor and manage social media and community management teams, providing clear direction and quality control across markets. 

• Partner with content, creative and paid media teams to develop compelling, platform-native content that drives awareness, consideration and conversion. 

• Champion social search and platform best practice, helping brands optimise content for discovery and stay ahead of emerging trends. 

• Advise on the role of social content in AI visibility, helping strengthen brand presence and citation within AI-generated answers. 

• Own insight and reporting across all verticals - from social listening and competitor benchmarking to campaign analysis – interrogating data to present strategic recommendations to clients and internal stakeholders. 

• Set and maintain governance documents, tone of voice guidelines and community response matrices across accounts. 

About you 

• Significant experience (5+ years) in social media leadership, including managing community management functions and mentoring teams across markets or categories. 

• Experience across a number of verticals is preferred; luxury, beauty, food & drink/FMCG, and pharma/healthcare experience would be an advantage, along with comfort managing multiple clients simultaneously. 

• Experience in working in regulated industries is preferred. 

• A strong understanding of social platforms, their role in publishing, and best-practice content formats for each channel and audience. 

• Knowledge of social search is a huge bonus. 

• An understanding of the growing role social plays in AI visibility. 

• An expert understanding of social reporting and analytics, with the ability to interpret data to shape strategy. 

• Experienced in social listening and interpretation of social listening data for clients and internal teams to inform decision making. 

• Experience in both organic and paid social preferred, with the ability to align strategies across paid, organic and web. 
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
  championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values. 

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive. 

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics.