Summary of the Social Media Specialist job at H&M Group

Company Description

COS offers a wardrobe of ready-to-wear and accessories rooted in exceptional quality and lasting design. The brand has an elevated aesthetic that embodies luxury with an emphasis on craftsmanship, innovation and compelling fashion movements.

Job Description

The Social Media Specialist will support the growth and evolution of our social channels, combining creativity, cultural awareness and data-led thinking to deliver engaging, relevant and high-performing social content. Working across organic and paid social, the role will turn audience, platform and performance insights into actionable recommendations, helping to strengthen our social presence, grow our community and support wider brand and commercial objectives.

What you will do: 

• Grow and evolve our social channels: Drive continuous content, community and performance analysis to identify opportunities for channel growth. Develop recommendations in partnership with the Social Media Manager and Head of Content and use performance insights to continually evolve social-first content.​
• Drive social performance and optimisation: Continuously evaluate social performance, translating data into actionable insights and regular reporting. Maximise the impact of paid social by using social insights, trends, content learnings and creator opportunities to inform and optimise paid strategy, with a particular focus on TikTok.​
• Build brand relevance through social: Stay ahead of the evolving social landscape, identifying emerging trends, platform behaviours, creators and formats across Instagram, TikTok as well as wider and emerging social platforms. Translate these into relevant opportunities for COS and ensure the brand remains culturally relevant and progressive.​
• Shape social-first creative: Partner closely with the Social Media team, Art Directors and Copy team to inform and develop creative for shoots and social channels. Use audience insights, trend analysis, platform expertise and performance data to help shape creative direction, maximise relevance and evolve the social tone of voice.​
• Develop social partnerships and opportunities: Partner with the Paid Media team on paid social activity, with a particular focus on TikTok, sharing insights, trends, content learnings and creator opportunities. Identify opportunities across creators, cultural moments, emerging formats and social commerce to support channel and commercial growth.​
• Collaborate across the business: Coordinate cross-functional workflows from content ideation through to execution, managing briefs, timelines and delivery. Contribute social expertise and insights to wider brand activity and maintain strong relationships with external platform representatives to identify opportunities to develop our channels.​

Qualifications

• Social Media - Expert: Strong understanding of the luxury fashion and social media landscape, with expert knowledge of how platforms, audiences and content formats continue to evolve. Strong knowledge of TikTok, including emerging behaviours, trends, creators, formats and platform best practice.
• Social Strategy & Performance - Advanced: Strong understanding of organic and paid social and the ability to connect learnings across both. Analytical and commercially-minded, with the ability to turn performance data, audience insights and social trends into clear, actionable recommendations for channel growth.
• Creative & Cultural Insight - Advanced: Passionate about emerging social trends and able to identify new formats, creators, behaviours and platform developments across TikTok and the wider social ecosystem. Strong understanding of the creator landscape and how creators can contribute to brand storytelling and channel growth.
• Collaboration & Stakeholder Management - Advanced: Strong cross-functional collaborator, able to work effectively with Social Media, Art Direction, Copy, Paid Media and wider teams. Able to manage briefs, feedback and timelines while ensuring social considerations are represented across wider brand activity.
• Social Commerce & Platform Knowledge - Skilled: Understanding of social commerce and the role of platform shopping features, with knowledge of regional social platforms including YouTube, WeChat, Weibo, LINE and KakaoTalk.
• Data-led & Commercial Thinking - Skilled: Creative and data-driven, using performance data, trend analysis and audience insights to inform decisions. Able to connect social performance with wider brand and commercial objectives and communicate the impact of social activity clearly.

Behaviours based on our values

• Delivery & Execution: Ability to produce high-quality, accurate work, prioritise effectively and meet deadlines. You should also be able to demonstrate resilience under pressure.
• Problem Solving & Judgment: Ability to analyse issues logically, use data and evidence to guide decisions & anticipate and address issues before they arise.
• Communication: Able to communicate clearly in writing and verbally, you should be able to explain technical or complex points simply and keep stakeholders informed and updated.
• Collaboration: Abiloity to work constructively with other colleagues, share knowledge and support teammates. You should also be openminded and accept feedback professionally.
• Adaptable & Curious: You should be able to adjust to changing priorities, learns new tools and processes quickly and show curiosity and self-development

Additional Information

This is a full time permanent contract based at our Head Office in London.

If you feel this opportunity is exciting feel free to apply by sending in your CV in English as soon as possible. Due to data policies, we only accept applications through our career page.

We value collaboration and believe that great ideas thrive when we work closely together. Therefore, this role is primarily office-based, with Three days per week at the office to foster teamwork and engagement. Two day per week, you’ll have the flexibility to work remotely.

WHY YOU’LL LOVE WORKING HERE 

We offer all our employees attractive benefits with broad development opportunities. All our employees receive a staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. 

In addition to this UK- based colleagues also receive  

• Up to 20 days holiday  
• Annual health checks 
• Pension scheme 
• Discounts on various activities and financial/lifestyle products via our benefits hub  
• Cycle to work scheme  
• Discounted gym membership 
• Employee assistance via retail trust   
• Private health & dental care 

JOIN US 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.