Summary of the Social Media Manager (On-Site) job at Integra Beauty

Who We Are:

Our team of innovators and visionaries is passionate about pushing the envelope and taking bold risks that inspire people to realize their beautiful potential. With our HQ in Dania Beach and our offices in California and Ohio, we’re constantly raising the bar and evolving to create a more diverse and cultivating work environment. 

We develop our digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has created L’ange and OFIR two leading consumer goods brands that are paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends and we are looking for like-minded individuals to continue growing our company.

About the Role

We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop). Collaborating closely with Creative, Brand, and Paid teams, you'll act as the pulse of our community- turning real-time internet culture and performance analytics into high-impact social content.

Content & Channel Management

• Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.)

• Adapt brand/campaign/product messaging into native, platform-specific content

• Manage day-to-day posting, captions, and channel upkeep

• Stay current on platform trends, formats, and algorithm shifts

Social-First Campaigns

• Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels)

• Build formats around platform-specific mechanics (trends, sounds, challenges, series)

• Partner with Brand/Creative early so social isn't an afterthought in campaign planning

• Own creative concepting for always-on and moment-driven social content

Community & Engagement

• Monitor and respond to comments, DMs, and mentions in brand voice

• Flag customer service issues to the right team (vs. Gladly/CX)

• Build relationships with community members and repeat engagers

Cross-Functional Coordination

• Translate campaign/product launch plans (from your Pod) into social content

• Coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate

• Work with Creative on asset needs specific to social formats

Creator/Influencer Touchpoints (organic side)

• Repost/amplify creator content organically

• Identify emerging creators for outreach (handoff to affiliate/partnerships team as needed)

• Align posting with tiktok/tiktokshop and instagram shop tagging needs

Reporting & Insight

• Track organic engagement, follower growth, and content performance

• Surface content learnings back to Brand/Product/Affiliate to inform strategy

• Competitive/trend monitoring (what's working for competitors, category)

Crisis/Reputation

• First responder for social listening on brand sentiment issues

• Escalation path for PR-sensitive moments

• 3–5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).

• Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.

• Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.

• Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).

• Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.

• Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.

• Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.

• Experience with social media management software.

• basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).

• Medical, Dental, Vision, Life Insurance

• 401k plan

• Additional Opt-In Insurances

• Vacation + Sick Time Pay

• L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

• Action Oriented

• Situational Adaptability

• Drives Results