Summary of the Marketing & Social Media Executive job at lyrahealth

Commercial Newsletter Coordination: Draft, compile, and coordinate content for our monthly commercial newsletter. You will be responsible for gathering updates from the team, writing clean copy in English, and building out the localized, "in-language" versions of the newsletter to ensure our updates are properly formatted and delivered to our European client base.

Presentation & Slide Deck Support: Provide ad-hoc assistance to the sales and account management teams by helping create and polish customer-facing presentations. You will take raw notes, project data, or standard templates and format them into clean, visually aligned, client-ready slide decks that support our commercial pitches.

Localized LinkedIn Scheduling & Translation: Manage the daily posting schedules and basic content translation for Lyra’s localized European professional profiles—specifically covering Lyra Spain, Lyra Belgium, Lyra Netherlands, and Lyra Hungary. You will adapt master English content into localized posts, ensure accurate translations, and monitor engagement across these feeds.

B2B Social Media Campaigns: Set up, launch, and monitor paid and organic lead-generation campaigns on LinkedIn. Working with standard campaign metrics, you will manage audience filters, track budget spend, and flag incoming leads for our outbound sales teams to follow up on.

SEO Agency Day-to-Day Contact: Serve as the main internal point of contact for our external SEO agency. You will be responsible for passing content briefs back and forth, tracking their ongoing deliverables, updating our website content based on their recommendations, and ensuring that our organic search strategy stays on track.

Professional Background: Minimum of 3 years hands-on experience in similar roles covering digital marketing, social media coordination, or commercial bimonthly communications. Experience in a B2B tech or corporate benefits environment is an advantage. 

Language Skills: Exceptional native-level written and verbal communication skills in English are mandatory.
To successfully handle our regional translation and localization tasks, you should ideally be fluent in 1 or 2 European languages, with a strong preference for Spanish and French.

SEO & Social Baseline: A solid understanding of basic SEO best practices (such as keyword placement and metadata structure) and practical experience navigating LinkedIn Campaign Manager. You should be highly comfortable managing scheduling tools and running baseline tracking metrics.

Location Parameters: Must be permanently based in the United Kingdom with full, unrestricted legal entitlement to live and work. The role operates on a fully remote structure from the UK, requiring strong organization skills to align seamlessly with a distributed European team.