Summary of the Social Media Lead for Talent job at playbook

About the Role

Social media is the highest-leverage item we can do behind our top talent.

We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent.

What You'll Do

Strategy & Research

• Develop bespoke social strategies for top-tier Playbook talent

• Research viral trends, algorithm changes, and new platform features across Instagram and TikTok

• Track and analyze performance of our top talent weekly

• Run weekly viral content analysis and distribute insights to the team

• Publish a recurring newsletter on social trends relevant to our creator verticals

• May do community calls / webinars

• Feedback and support for paid ad creative

• Support with curriculum and creator training

Creator Playbooks

• Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork

• Build challenge marketing kits in the same format

• Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc.

• Develop mastery of what to post for lead generation vs. conversion — and teach it

• Cover ad creative strategy, since most paid is amplified organic

Editing & Production Guidance

• Stay current on the best editing tools and techniques

• Coach creators and CMs on how to edit better — speed, hooks, retention

Growth Tracking

• Own social growth tracking for our top 50 creators

• Surface the biggest opportunities and the biggest gaps each week

Who You Are

• You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream

• You've developed content strategy for creators, brands, or talent at scale

• You can distill complex strategy into simple, actionable templates that a creator can execute without a second question

• You understand the organic-to-paid funnel and can think across both

• Bonus: you're AI-savvy and excited about building tools that scale this work

• Comfortable working across fitness, wellness, and lifestyle verticals

How This Role Works

Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big.

Team

1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.