Summary of the Social Media Manager job at Ripple

We're looking for a Social Media Manager to run day-to-day social for two of the most-watched brands in crypto: Ripple and XRP. Few companies have an audience like ours — millions of people who follow every post, quote it, screenshot it, and debate it. That's a rare asset and a real responsibility. You'll own the calendar, the copy, and the conversation across X, LinkedIn, YouTube, Instagram and TikTok, translating institutional credibility and community energy into content people actually want to share.

This role sits at the intersection of brand, comms, product marketing and community. You'll be equally comfortable shipping a same-day reactive post during a market moment and building a multi-week campaign around a major partnership or product launch.

WHAT YOU'LL DO

• Own and execute the social media strategy and editorial calendar across the Ripple and XRP brand channels, including X, LinkedIn, YouTube, Instagram and TikTok.
• Write and produce platform-native content — short-form copy, video, motion graphics, threads and community posts — that makes complex payments, stablecoin, custody and tokenization topics clear and compelling.
• Manage the distinct voices of the Ripple (institutional, enterprise, regulatory-credible) and XRP (community, developer, retail) brands, keeping each authentic while consistent with overall brand guidelines.
• Monitor conversation in real time and engage the community, exercising sound judgment on when to respond, when to amplify, and when to escalate.
• Partner with Comms, Legal and Policy on approvals and on reactive moments — regulatory news, market volatility, partnership announcements — where speed and accuracy both matter.
• Partner with Brand, Product Marketing, Growth, Events and Developer Relations to turn launches, research, Swell and partner news into coordinated social campaigns.
• Build and manage a creative pipeline with in-house designers, video editors and external agencies or creators.
• Identify emerging platform features, formats and cultural trends in crypto and fintech, and translate them into proactive content the brands can own.
• Support executive and spokesperson social presence with drafted content and coaching.
• Measure and report on performance — reach, engagement, follower growth, share of voice, sentiment and downstream conversion — and use those insights to sharpen what we publish next.
• Handle the operational backbone of social: publishing and listening tools, channel governance, account and vendor onboarding, and regular channel audits.

WHAT WE'RE LOOKING FOR

• 5+ years of experience managing social media for a brand, agency or publisher, with a portfolio of campaigns you can walk us through.
• Excellent short-form writing and editing skills, with the ability to shift tone between an institutional audience and a crypto-native one.
• Strong visual instincts and hands-on experience briefing or producing video and design assets for social.
• Proven track record of growing audience and engagement on X and at least one video-first platform.
• Sound judgment and composure in a regulated, highly scrutinized environment — you know what not to post.
• Proficiency with social management and listening tools (e.g., Sprinklr, Sprout Social, Brandwatch, Later) and analytics platforms.
• Ability to get up to speed quickly on technical and regulatory topics; genuine curiosity about crypto, payments and financial infrastructure.
• Outstanding project management and attention to detail, understanding that quality takes precedence over speed or quantity.
• Comfort operating in real time across global time zones, including occasional evening or weekend coverage for major moments.
• Proficient in Asana, GSuite, Slack, Content Management Systems (Sanity), AI tools.
• Strategic thinker who is also comfortable rolling up their sleeves to execute.
• Experience in crypto, blockchain or financial services strongly preferred.