Summary of the Social Media Specialist job at SALT XC

ROLE: SOCIAL MEDIA SPECIALIST
TEAM: CREATOR
LOCATION: TORONTO (HYBRID)

COMPANY OVERVIEW

Salt is a North American marketing agency that creates connected experiences through creative, digital & media innovation.

Our mission is to “Earn The World’s Attention” and Salt is built to find, develop, execute, and amplify the ideas that are worthy of our clients’ audiences. We’ve structured our agency to do what’s right for our clients – to connect different perspectives, to work across mediums, and to focus on delivering meaningful, effective results.

We’re committed to living up to the values in our name. “Salt of The Earth” means we value collaborative, humble, hard-working people here. We’re looking for people who are as smart as they are kind because we believe the right talent and the right culture help us do what’s right for our clients.

ROLE OVERVIEW

The Social Media Specialist is an engaging communicator and detail-oriented writer — someone who is both creative and hyper-organized. They bring a strong understanding of social media strategy and hands-on experience using social to build brands. The Social Media Specialist stays on top of current and emerging social trends and has a knack for connecting communities across digital platforms.

We’re looking for someone who can work both collaboratively and autonomously with ease. The role is split roughly 80/20 between client and agency work — primarily dedicated to a tier-1 CPG client with iconic brands, with opportunities to work on other exciting Salt projects and name brands as well.

This is currently a hybrid opportunity, with 2 days per week in office required at our Salt Toronto Head Office.

RESPONSIBILITIES

Creator Partnership & Influencer Strategy

• Support the identification of relevant creators, community voices, and micro-influencers who align with brand fit and campaign goals, helping extend Salt’s ability to connect brands with digital communities.
• Maintain accurate records of community and creator touchpoints to support broader partnership efforts.

Campaign Execution & Operations

• Schedule and post marketing content for a top, household-name brand, ensuring accuracy and timeliness across channels.
• Manage monthly content calendars, keeping content organized, on-brief, and delivered on schedule.
• Work under the direction of the Social Media Manager to generate new social content ideas and craft community management guidelines that drive consumer engagement.

Platform & Trend Fluency

• Stay on top of current and emerging social media trends, platform features, and cultural moments, bringing fresh ideas to the team.
• Apply deep platform knowledge — across major platforms and their algorithms — to guide content and community management approaches.

Content & Engagement Strategy

• Directly engage with consumers by monitoring social media channels and responding to questions and comments in a timely, on-brand manner.
• Ensure all messaging is adapted to suit the tone and voice of the client’s brand.
• Effectively communicate content and community ideas to clients and colleagues on a regular basis.

Analytics, Insights & Performance Optimization

• Collaborate with performance marketing teams or support paid amplification (e.g., SMM/PPC) efforts to extend the reach and impact of organic content.
• Monitor content and community performance, sharing learnings that inform future content and engagement strategies.

Social Technology, Tools & Innovation Ecosystem

• Use social media management tools (e.g., Hootsuite, Sprout Social, or similar SaaS platforms) to plan, schedule, and monitor content efficiently.
• Maintain proficiency across core office and collaboration tools (e.g., Microsoft 365, SharePoint) to support content planning and team workflows.

EXPERIENCE

• Minimum 3 years working at an agency, in a community management role.
• Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, or similar SaaS platforms).
• Hands-on experience planning, creating, and deploying social media posts and content calendars for major brands (CPG exposure is an advantage).
• A digital native who lives and breathes internet culture, with genuine fluency in how online communities work.
• Power user of all major social platforms, with a strong understanding of their algorithms.
• Background working with paid amplification (SMM and/or PPC advertising), or experience collaborating with performance marketing teams.
• Exceptional grammar, communication, and writing ability.
• Journalism background or editorial training is an asset.
• Proficiency in Microsoft 365 (Word, Excel, PowerPoint, SharePoint) is a plus.

PERKS & BENEFITS THAT SET US APART

We don’t just talk about balance, growth, and culture, we build for it:

• Work-Life Flexibility: Hybrid setup, up to 28 paid days off and winter holiday shutdowns
• Comprehensive Coverage: Health, dental, and vision plans, plus Salt Bucks to spend on what matters to you—wellness, RRSPs, or extra time off.
• Growth-Driven Culture: Dedicated Salt Days, top-tier learning access, and formal leadership development.
• Celebration-First Mentality: Legendary team trips, seasonal socials, and Salt Swag that reps your squad.
• Real Rewards: Referral and new business bonuses, exclusive lifestyle perks, and personalized wellness options.
• Culture of Belonging: DEI programs, active ERGs, and a workplace where every voice counts.

WHAT WE STAND FOR

• Salt of the Earth: We lead with humility, honesty, and heart—always.
• Do What’s Right: No shortcuts. We choose integrity over ease, every time.
• Earn Your Salt: We roll up our sleeves, chase results, and celebrate the journey.
• Make Things Better: We’re solution-seekers, always pushing for smarter ways forward.
• Seek Different Perspectives: Diversity fuels our thinking. Inclusion drives our impact.

The anticipated annual base salary range for this position is $50,000–$65,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of SALT’s total rewards program.

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.