Summary of the Social Media Specialist II job at Vuori, Inc

Company Description

Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.

Job Description

The Social Media Specialist II is responsible for executing and managing day-to-day social media operations while serving as a key point of coordination across Creative, Influencer, and Brand teams. This role oversees social workflows, calendar management, and real-time content capture, ensuring streamlined execution and strong alignment across cross-functional teams. The Specialist II ensures content is delivered efficiently, aligned to brand priorities, and optimized for performance across TikTok and Instagram. 

What you'll get to do:

Content Planning and Operations 

• Supports social content planning and execution, ensuring alignment with brand priorities, campaign initiatives, and key storytelling moments 
• Owns Asana task management for social media, maintaining clear timelines, deliverables, and cross-functional accountability 
• Supports social calendar coordination, ensuring content is scheduled, prioritized, and ready for publishing across channels 

Creative Coordination 

• Execute briefing of social content needs to the Creative team, ensuring clarity of deliverables, timelines, and platform requirements 
• Serve as the primary point of contact between Social and Creative teams for all content-related questions and updates 
• Partner with Creative to ensure social-first considerations are integrated into broader campaign development 

Publishing and Channel Execution 

• Own daily weekday publishing across TikTok and Instagram 
• Manage every-other-weekend publishing cadence 
• Ensure all content is scheduled accurately and adheres to platform-specific best practices 

Content Capture and Creation 

• Capture and edit short-form, TikTok-first content during events, photoshoots, and in-the-moment opportunities 
• Operate effectively in fast-paced, real-time environments, including last-minute athlete or influencer visits to HQ 
• Deliver timely, on-brand content that aligns with current trends and brand voice 

Cross-Functional Coordination 

• Serve as a primary point of contact for Influencer and Athlete teams regarding social content needs 
• Manage inbound event and content requests, integrating them into the social calendar and ensuring execution 
• Facilitate communication across Social, Creative, Influencer, and Brand teams to ensure alignment and efficiency 

Trend Monitoring and Insights 

• Monitor social trends, platform updates, and cultural moments, proactively identifying relevant opportunities for the brand 
• Surface timely recommendations to inform content development and maintain platform relevance 

Qualifications

Who you are:

• 3+ years of experience in social media, content creation, or a related field 
• Strong understanding of TikTok and Instagram, including platform trends, formats, and best practices 
• Experience managing content calendars and project management tools such as Asana 
• Proven ability to collaborate cross-functionally with creative, marketing, and talent teams 
• Strong video capture and editing skills, with experience creating short-form, social-first content 
• Ability to work in fast-paced environments and manage last-minute content opportunities 
• Excellent organizational skills and attention to detail 
• Willingness and ability to travel for photoshoots, events, and athlete or influencer activations as needed 
• Availability to support occasional weekend publishing and real-time content needs outside standard working hours 

Additional Information

Our investment in you:

At Vuori, we’re proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan  
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off  
• Wellness & Fitness benefits  

The salary range for this role is $70,000 per year - $85,700 per year.

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.  

All your information will be kept confidential according to EEO guidelines.