Brand Designer Jobs

Key responsibilities

• Develop and maintain brand identity systems including logos, color palettes, typography, and iconography
• Design marketing and campaign assets for digital, print, social, and out-of-home channels
• Create and enforce brand guidelines to ensure consistency across all touchpoints
• Collaborate with marketing, product, and content teams to translate briefs into on-brand visuals
• Evolve the visual identity in response to brand strategy or market positioning changes
• Present design concepts and rationale to stakeholders and incorporate feedback

Skills & tools

• Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Figma
• Brand identity and visual system design
• Typography and layout
• Motion graphics (After Effects)
• Design for digital and print
• Brand guidelines documentation
• Cross-functional collaboration
• Art direction

Education & background

Bachelor's degree in Graphic Design, Visual Communication, or related field, though a strong portfolio often carries equal or greater weight

Career path

Junior/Mid Brand Designer → Senior Brand Designer → Lead or Brand Design Director → Head of Brand or Creative Director