Summary of the Growth Marketing Specialist | Betty CA job at Betty

About Us:
Betty is an innovative entertainment company pioneering at the intersection of real-money online casinos and casual mobile gaming.

Betty Canada is a scale up company accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry.

Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.
• Bring the Olives - we offer premium customer experience.
• Think Big - we believe in always striving for more.

 
About the Role:

• We are looking for a proactive and commercially minded Growth Marketing Specialist to join our growing marketing team.
• In this role, you will identify, develop and execute cross-functional initiatives that support customer acquisition, engagement and revenue growth. Your work will include turning product features, promotions and business opportunities into integrated marketing campaigns.
• You will collaborate closely with User Acquisition, Brand, Product, Design, CRM, Content and Compliance teams to move initiatives from an initial idea through planning, execution, launch and performance review.
• The ideal candidate combines strong marketing judgement with excellent organization and a hands-on approach. You should be comfortable taking ownership of initiatives that do not sit clearly within one existing team, coordinating multiple stakeholders and ensuring that work is delivered to a high standard and on time.

Key Responsibilities:

• Identify and develop new marketing and growth opportunities that can contribute to acquisition, engagement and revenue.
• Turn product features, promotions and launches into clear, well-structured marketing campaigns.
• Build campaign briefs that define the objective, audience, key message, deliverables, owners, timelines and expected business impact.
• Coordinate execution across User Acquisition, Brand, Product, Design, CRM, Content, Compliance and other relevant teams.
• Own the execution process for cross-functional growth initiatives, including ensuring Jira tasks are clearly described, assigned, followed up on and completed on time.
• Support the planning and delivery of initiatives such as giveaways, Bingo, charity campaigns and other product-led activations.
• Take ownership of additional ad-hoc marketing opportunities that currently lack a dedicated owner.
• Build simple business cases and recommendations for new initiatives based on expected impact, effort and available data.
• Track campaign performance and identify which initiatives should be improved, repeated, expanded or stopped.
• Keep stakeholders informed about progress, dependencies, risks, decisions and results.
• Contribute ideas that improve our campaigns, products, customer experience and internal marketing processes.

Requirements:

• 2+ years of experience in growth marketing, digital marketing, campaign management, product marketing or a similar role.
• Strong understanding of digital marketing and how different channels and teams contribute to customer acquisition and engagement.
• Ability to turn product features, promotions and business objectives into clear marketing campaigns.
• Strong organizational and project execution skills, with the ability to manage several initiatives and stakeholders simultaneously.
• Experience creating briefs, defining deliverables and coordinating work across multiple teams.
• Commercial mindset and the ability to connect marketing activity with measurable business outcomes.
• Good analytical skills and confidence working with campaign data and performance metrics.
• Strong written and verbal communication skills.
• High level of ownership, attention to detail and reliability.
• Ability to work independently, identify what needs to be done and move initiatives forward without constant direction.
• Ability to adapt quickly and perform well in a fast-paced environment.
• Fluency in written and spoken English.

Nice to Have:

• Experience working in gaming, iGaming, fintech, e-commerce, mobile entertainment or another fast-moving digital business.
• Experience supporting customer acquisition, CRM, referral, affiliate, SEO or product-led marketing initiatives.
• Familiarity with Jira, Asana, Monday.com or similar project-management tools.
• Experience working with User Acquisition, Product, Design, CRM, Brand, Content and Compliance teams.
• Experience building simple business cases or evaluating the commercial potential of marketing initiatives.
• Familiarity with A/B testing, conversion optimization or campaign performance analysis.
• Experience coordinating integrated campaigns across several marketing channels.

What we offer:

• Competitive salary
• Premium Health insurance
• Career and skills development opportunities
• Fun and collaborative team environment
• New modern office space