Summary of the Growth Marketing Manager job at openhands

Who We Are

OpenHands is building an open-source AI coding agent platform that enables developers to automate complex engineering tasks. Our products help teams run agents across real codebases, automate repeatable engineering workflows, and bring more visibility and control to how AI agents operate across an organization.

We are Series A-backed with strong developer community traction and a growing enterprise customer base. Our team is small, ambitious, and building toward a future where AI agents meaningfully impact how developers build.

Marketing at OpenHands is early and intentional. We are building the function with a bias toward work that drives real pipeline impact, genuine community growth, and a clear product narrative in a competitive market.

About the role

We are looking for a hands-on Growth Marketing Manager to help us build repeatable, measurable growth across acquisition, nurture, conversion, and community-led programs.

This role is intentionally broad. You will test channels, improve follow-up, build nurture motions, support launches, run webinars and campaigns, measure what works, and help turn early GTM signal into repeatable programs.

This is not a strategy-only role but a role for someone who loves making things happen, keeping teams aligned, and turning ideas into shipped programs. The right person will be comfortable moving between planning and execution: writing campaign copy, setting up workflows, coordinating webinars, building reporting, testing new ideas, and helping us understand what actually drives sign-ups, meetings, community engagement, and product adoption.

What You’ll Do

• Build and execute growth experiments across email, webinars, events, social, community, partner channels, content, and product-led journeys

• Create nurture paths for sign-ups, event attendees, community members, hand-raisers, and prospects

• Improve conversion across key touchpoints, including event registration, website CTAs, product sign-ups, meeting requests, and follow-up flows

• Own event and webinar execution, coordinating logistics, promotion, speaker prep, follow-up, and post-event reporting

• Work closely with sales, product, partners, and community stakeholders to keep marketing programs moving, organized, and measurable

• Support product launches with project plans, asset coordination, communications, and follow-up motions, and performance tracking

• Draft or coordinate newsletters, event emails, social posts, community updates, and promotional materials

• Track program performance and summarize what worked, what did not, and what should happen next

• Help maintain lightweight marketing processes so the team can move quickly without creating chaos

What You Bring

• 3–6+ years of experience in growth marketing, demand generation, lifecycle marketing, marketing programs, or related B2B marketing roles

• Experience building or executing nurture programs, campaigns, webinars, lifecycle flows, or conversion experiments

• Experience with social, email, and nurture campaign execution

• Strong analytical instincts and comfort working with campaign, funnel, website, product, or CRM data

• Ability to manage multiple workstreams without adding unnecessary process, and clearly communicating status, timelines, and flagging roadblocks

• Comfort working with technical products and technical audiences

• Strong project management, organizational skills, and attention to detail

• Comfort working in a fast-moving startup where priorities shift and processes are still being built (startup experience preferred)

• Ability to move between strategy and execution and adapting as business priorities evolve

Bonus Points

• Experience in developer tools, infrastructure, AI, open source, DevOps, security, or technical B2B products

• Experience marketing to developers, platform teams, engineering leaders, or technical buyers

• Experience with product-led growth, self-serve funnels, activation, onboarding, or usage-based conversion paths

• Experience building nurture programs, reporting, or conversion workflows in HubSpot, PostHog, or similar tools

• Familiarity with GitHub, open source communities, developer workflows, or AI coding tools

Why Join OpenHands

• Competitive compensation: $105,000 - $150,000 base salary, plus equity and bonus

• Remote-first team with flexible hours

• Unmetered PTO

• Fully covered U.S. health, dental, and vision benefits

• Be part of a culture built on kindness, candor, autonomy, and learning

• Help accelerate growth for a fast-growing AI company in one of the most active categories in software

• Build programs that reach developers, open source contributors, technical buyers, and enterprise teams

• Join at an early stage where marketing is being built and your work will have visible impact

• Opportunity to shape the operating rhythm, tooling, and growth direction for the marketing function

We Welcome All Applicants

OpenHands is committed to building an inclusive and supportive environment where people from all backgrounds can do their best work. We value diverse perspectives and do not discriminate based on race, color, religion, sex, national origin, age, disability, sexual orientation, gender identity, or any other protected characteristic. If you’re excited about shaping the future of AI-powered software development, we’d love to hear from you.