Influencer Marketing Manager Jobs, Salaries & Openings

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
Negotiate partnership terms, rates, and contracts with creators and talent managers
Brief influencers on brand guidelines, messaging, and deliverable timelines
Manage content review and approval workflows to ensure compliance and brand fit
Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
Maintain and grow an ongoing influencer database and relationship pipeline
Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
Contract negotiation and talent management
Campaign performance reporting and analytics
Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
Content briefing and creative direction
Relationship management
Budget management
FTC/ASA disclosure and compliance guidelines
Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions