Influencer Marketing Manager Jobs

223 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$120K
USD/yr
Average
$119K
USD/yr
Minimum
$43K
USD/yr
Maximum
$220K
USD/yr
Based on 49 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

26% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

223 jobs
Associate Vice President, Influencer MarketingVP
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Associate Director, Influencer MarketingDirector
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Manager, Influencer Marketing
WPP Media
Location
Mumbai, India
Workplace
On-site
Posted
06/05
Associate Director, Influencer MarketingDirector
WPP Media
Location
Bengaluru, India
Workplace
On-site
Posted
06/05
Associate Vice President, Influencer MarketingVP
WPP Media
Location
Bengaluru, India
Workplace
On-site
Posted
06/05
Werkstudent*in Influencer Marketing
BRAINEFFECT
Location
Berlin, Germany
Workplace
On-site
Posted
05/05
Account Coordinator, Influencer Marketing
Aftershock Media Group · USD 36k-50k/yr
Location
Workplace
On-site
Posted
05/05
i
Manager, APAC Social Media and Influencer Marketing (Korea)
iHerb
Location
Seoul, South Korea
Workplace
On-site
Posted
04/05
Influencer Marketing Manager
Rehire
Location
Buenos Aires, Argentina
Workplace
Remote
Posted
30/04
Director Of Influencer MarketingDirector
Superpower
Location
San Francisco, CA, US
Workplace
On-site
Posted
29/04
Senior Producer, B2B Influencer MarketingSenior
Collectively · USD 98k-110k/yr
Location
United States
Workplace
Remote
Posted
27/04
Manager, Influencer Marketing
Marquee Brands · USD 70k-80k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
27/04
Influencer Manager
Axi
Location
Malaysia
Workplace
On-site
Posted
21/04
Associate Director, Strategy (Influencer Marketing)Director
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
13/04
Associate Director, Strategy (Influencer Marketing)Director
Viral Nation Inc. · USD 120k-140k/yr
Location
Canada
Workplace
On-site
Posted
13/04
Influencer Marketing Professional (1-Year Fixed Term)
Trendyol
Location
Bucharest, Romania
Workplace
Hybrid
Posted
08/04
Influencer Marketing Account Supervisor
Later · USD 115k-140k/yr
Location
Boston, MA, US +4 more
Workplace
Remote
Posted
07/04
Vice President, Influencer MarketingVP
Orchestra · USD 147k-156k/yr
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
30/03
Account Manager, Influencer Marketing (3-Month Contract)
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
24/03
Account Manager, Influencer Marketing (3-Month Contract)
Viral Nation Inc.
Location
Canada
Workplace
On-site
Posted
24/03
Influencer Manager
WPP Media
Location
Belgrade, Serbia
Workplace
On-site
Posted
24/03
Influencer Manager
OLIVER Agency · USD 98k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
19/03
Influencer Marketing Consultant
Right Side Up
Location
Austin, TX, US
Workplace
Remote
Posted
18/03
Director, Influencer Marketing & PRDirector
PopSockets · USD 140k-160k/yr
Location
Broomfield, CO, US
Workplace
Remote
Posted
13/03
Junior PR & Influencer Marketing SpecialistJunior
Ogilvy
Location
Warsaw, Poland
Workplace
On-site
Posted
11/03

Seniority mix

Employment type

full time84
intern8
contract4
part time2
freelance1

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