Influencer Marketing Manager Jobs

215 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$125K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 34 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

19% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

216 jobs
Senior Affiliate Lead, Influencer MarketingLead
Collectively · USD 120k-130k/yr
Location
United States
Workplace
Remote
Posted
21/08
Influencer Marketing LeadLead
Lenskart
Location
Gurugram, India +1 more
Workplace
On-site
Posted
19/08
Influencer Marketing Manager (SHEGLAM Beauty)
SHEIN · USD 78k-128k/yr
Location
Los Angeles, CA, US
Workplace
On-site
Posted
18/08
Influencer Marketing Coordinator (US)
Later
Location
Boston, MA, US +1 more
Workplace
On-site
Posted
14/08
Senior Director - Influencer MarketingDirector
WPP Media
Location
Kuala Lumpur, Malaysia
Workplace
On-site
Posted
13/08
Influencer Marketing Associate (Youtube)Junior
CASETiFY
Location
Shenzhen, China
Workplace
On-site
Posted
12/08
Head of Influencer Marketing - LetaidoHead
Ahrefs
Location
Palo Alto, CA, US +1 more
Workplace
On-site
Posted
12/08
Influencer Marketing Manager
Partyhat
Location
United States +10 more
Workplace
Remote
Posted
10/08
New Business Manager - Influencer Marketing
Collectively · USD 75k-86k/yr
Location
East Coast, US
Workplace
Remote
Posted
07/08
GenAI Influencer Marketing Manager
OLIVER Agency
Location
Jakarta, Indonesia
Workplace
On-site
Posted
07/08
Manager, Influencer Marketing
Pulse Advertising GmbH
Location
London, UK
Workplace
On-site
Posted
07/08
Influencer Marketing Manager | SeniorSenior
Yadda
Location
Remote
Workplace
Remote
Posted
06/08
Social Media & Influencer Manager, North America
Groupon
Location
Chicago, IL, US
Workplace
Remote
Posted
06/08
Head of Influencer Marketing, Affiliate & PartnershipsHead
Eneba · EUR 65k-100k/yr
Location
Lithuania
Workplace
Remote
Posted
05/08
Influencer Marketing Account Supervisor - Dallas/Fort-Worth Area
Later · USD 115k-140k/yr
Location
Remote
Workplace
Remote
Posted
30/07
Associate Influencer Marketing ManagerJunior
Digital Extremes · CAD 70k-85k/yr
Location
London, UK
Workplace
Remote
Posted
30/07
Director, Social Media & Influencer MarketingDirector
Kinder's · USD 215k-240k/yr
Location
Walnut Creek, CA, US
Workplace
On-site
Posted
25/07
Influencer Marketing Manager, Nebius Academy
Nebius
Location
London, UK +1 more
Workplace
On-site
Posted
22/07
Global Head of Influencer MarketingHead
NewGen
Location
London, UK
Workplace
On-site
Posted
22/07
Senior Influencer Marketing SpecialistSenior
SAMY
Location
London, UK
Workplace
Hybrid
Posted
21/07
Influencer Marketing Manager
Bubble Skincare · USD 80k-105k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
13/07
Junior Influencer Marketing Manager DACH & BENELUX (m/f/d)Junior
Bears with Benefits
Location
Munich, Germany
Workplace
On-site
Posted
10/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
06/07
Creator Relations Manager, Influencer Marketing
Viral Nation Inc. · CAD 70k-80k/yr
Location
Canada
Workplace
On-site
Posted
06/07
Influencer Marketing Manager (m/f/d)
Every. GmbH
Location
Berlin, Germany
Workplace
On-site
Posted
29/06

Employment type

Full-time75
Internship8
Contract4
Temporary1

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