Influencer Marketing Manager Jobs

Key responsibilities

• Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
• Negotiate partnership terms, rates, and contracts with creators and talent managers
• Brief influencers on brand guidelines, messaging, and deliverable timelines
• Manage content review and approval workflows to ensure compliance and brand fit
• Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
• Maintain and grow an ongoing influencer database and relationship pipeline
• Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

• Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
• Contract negotiation and talent management
• Campaign performance reporting and analytics
• Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
• Content briefing and creative direction
• Relationship management
• Budget management
• FTC/ASA disclosure and compliance guidelines
• Project management tools (e.g. Asana, Notion)

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions