Influencer Marketing Manager Jobs

215 live jobsSocial Media

What does a Influencer Marketing Manager do?

An Influencer Marketing Manager identifies, vets, and manages relationships with content creators and influencers to execute paid and organic partnership campaigns on behalf of a brand or agency. Day-to-day work includes building and maintaining an influencer roster, negotiating contracts and fees, briefing creators on campaign deliverables, coordinating content approvals, and tracking performance metrics such as reach, engagement, and conversions. They collaborate closely with PR, social media, and paid media teams to ensure influencer activity aligns with broader marketing goals, and they report on campaign ROI to internal stakeholders or clients.

Key responsibilities

  • Source, vet, and recruit influencers across platforms (Instagram, TikTok, YouTube) aligned to campaign briefs
  • Negotiate partnership terms, rates, and contracts with creators and talent managers
  • Brief influencers on brand guidelines, messaging, and deliverable timelines
  • Manage content review and approval workflows to ensure compliance and brand fit
  • Track and report on campaign KPIs including reach, engagement rate, EMV, and conversions
  • Maintain and grow an ongoing influencer database and relationship pipeline
  • Coordinate with PR teams on gifting, events, and press integrations

Skills & tools

  • Influencer discovery platforms (e.g. Traackr, Grin, Aspire, Brandwatch)
  • Contract negotiation and talent management
  • Campaign performance reporting and analytics
  • Social media platform knowledge (Instagram, TikTok, YouTube, Pinterest)
  • Content briefing and creative direction
  • Relationship management
  • Budget management
  • FTC/ASA disclosure and compliance guidelines
  • Project management tools (e.g. Asana, Notion)

How to become a Influencer Marketing Manager

Education & background

Bachelor's degree in marketing, communications, or PR is common, though portfolio and hands-on experience are frequently prioritised

Career path

Typically progresses from Coordinator or Specialist → Manager → Senior Manager → Head of Influencer Marketing or Account Director; agency-side roles may lead to broader social or PR strategy positions

Salary

Median
$125K
USD/yr
Average
$127K
USD/yr
Minimum
$43K
USD/yr
Maximum
$228K
USD/yr
Based on 34 disclosed USD postings · Influencer Marketing Manager, USD-disclosed
Full Influencer Marketing Manager salary report →

19% of Influencer Marketing Manager postings are remote. Remote Influencer Marketing Manager jobs →

Influencer Marketing Manager jobs

215 jobs
Influencer Marketing Coordinator (Canada)
Later
Location
Vancouver, Canada
Workplace
On-site
Posted
11/09
Influencer Marketing Coordinator (Canada)
Later
Location
Remote
Workplace
Remote
Posted
11/09
Influencer Marketing Services Co-op
Later
Location
Boston, MA, US
Workplace
On-site
Posted
11/09
Senior Influencer Marketing Manager (Beauty)Senior
Movers+Shakers
Location
New York City, NY, US +1 more
Workplace
On-site
Posted
09/09
Influencer Marketing Coordinator (US)
Later
Location
Remote
Workplace
Remote
Posted
09/09
Influencer Manager
VaynerMedia LLC
Location
Global
Workplace
Remote
Posted
07/09
Associate Director, Influencer Marketing, NaturiumDirector
e.l.f. Beauty · USD 130k-160k/yr
Location
Los Angeles, CA, US
Workplace
Hybrid
Posted
04/09
Paid Social & Influencer Marketing Manager [*] - deutschlandweit
notebooksbilliger.de AG
Location
Berlin, Germany
Workplace
On-site
Posted
04/09
Influencer Marketing Executive
Toters
Location
Lebanon
Workplace
On-site
Posted
04/09
Director, Influencer MarketingDirector
Pendulum™ · USD 190k-215k/yr
Location
San Francisco, CA, US
Workplace
Hybrid
Posted
03/09
Influencer Marketing Talent DirectorDirector
Kensington Grey
Location
Toronto, Canada
Workplace
On-site
Posted
03/09
Influencer Marketing Executive (German Speaking)
NewGen
Location
London, UK
Workplace
On-site
Posted
03/09
Senior Influencer Manager Senior
WPP Media
Location
Copenhagen, Denmark
Workplace
On-site
Posted
01/09
Creator Relations Specialist (Influencer Marketing)
Viral Nation Inc. · USD 55k-70k/yr
Location
Canada
Workplace
On-site
Posted
28/08
Creator Relations Specialist (Influencer Marketing)
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
28/08
Influencer Marketing InternIntern
Parfumado
Location
Amsterdam, Netherlands
Workplace
On-site
Posted
27/08
Influencer Marketing Executive
WPP Media
Location
San Salvador, El Salvador
Workplace
On-site
Posted
25/08
Influencer Marketing Manager DACH (m/w/d)
yfood Labs GmbH
Location
Munich, Germany
Workplace
On-site
Posted
25/08
Influencer Marketing Manager, International
Grüns
Location
Remote
Workplace
Remote
Posted
25/08
Senior Projektmanager:in Beiersdorf (Österreich) - Social Media & Influencer Marketing (gn)Senior
Intermate Media GmbH
Location
Berlin, Germany +2 more
Workplace
Hybrid
Posted
25/08
Senior Projektmanager:in Beiersdorf (Schweiz) - Social Media & Influencer Marketing (gn)Senior
Intermate Media GmbH
Location
Berlin, Germany +2 more
Workplace
Hybrid
Posted
25/08
Account Manager, Influencer Marketing (4-month Contract)
Viral Nation Inc.
Location
United States
Workplace
On-site
Posted
25/08
Influencer Manager
NewGen · USD 85k-95k/yr
Location
New York City, NY, US
Workplace
On-site
Posted
24/08
Team Lead Influencer Marketing - auch als Quereinsteiger möglich!Lead
Kijimea
Location
Gräfelfing, Germany
Workplace
Remote
Posted
23/08
(Junior) Manager Influencer MarketingJunior
Kijimea
Location
Gräfelfing, Germany
Workplace
Remote
Posted
23/08

Employment type

Full-time75
Internship8
Contract4
Temporary1

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