Paid Social Manager Jobs, Salaries & Openings

What does a Paid Social Manager do?

A Paid Social Manager owns the end-to-end delivery of paid advertising campaigns on platforms such as Meta, TikTok, LinkedIn, Pinterest, and Snapchat. Day-to-day they build and structure campaigns, write or brief ad creative, set audience targeting and bidding strategies, monitor spend pacing, and analyse performance data to continuously improve return on ad spend (ROAS) and other KPIs. They work closely with creative, analytics, and client or brand teams to translate business objectives into effective paid social strategies, and they produce regular reporting that connects campaign results to wider marketing goals.

Key responsibilities

Plan, build, and launch paid social campaigns across Meta, TikTok, LinkedIn, and other platforms
Manage budgets, bid strategies, and pacing to hit performance targets
Define and refine audience segments using first-party data, lookalikes, and interest targeting
Analyse campaign data and produce performance reports with actionable recommendations
Brief or iterate on ad creative based on performance signals
Run structured A/B tests on audiences, creatives, and landing pages
Collaborate with client or brand stakeholders to align paid social activity with broader marketing objectives

Skills & tools

Meta Ads Manager
TikTok Ads Manager
LinkedIn Campaign Manager
Google Analytics / GA4
Audience segmentation and retargeting
Bid management and budget optimisation
A/B and multivariate testing
Performance reporting and data visualisation
Pixel and conversion tracking setup
Creative briefing and copy feedback

How to become a Paid Social Manager

Education & background

Bachelor's degree in marketing, communications, or a related field, though demonstrable campaign experience and platform certifications are commonly weighted equally.

Career path

Typically progresses from Junior or Associate Paid Social Manager → Paid Social Manager → Senior Manager or Account Manager → Associate Director → Director of Paid Social or Head of Performance Marketing; specialisations include user acquisition, e-commerce performance, and agency client leadership.