Social Media Coordinator Jobs
What does a Social Media Coordinator do?
A Social Media Coordinator manages the day-to-day execution of a brand's social media presence across platforms such as Instagram, TikTok, X (Twitter), Facebook, and LinkedIn. They plan and schedule content calendars, write captions, source or create visual assets, monitor comments and messages, and track performance metrics to inform future content decisions. The role sits at the intersection of content creation, community management, and analytics, and often involves coordinating with designers, copywriters, and marketing managers to keep output consistent with brand voice and campaign goals.
Key responsibilities
- Plan and maintain a social media content calendar across multiple platforms
- Write, edit, and schedule posts including captions, hashtags, and asset coordination
- Monitor comments, DMs, and mentions to engage with the community in a timely manner
- Track and report on key metrics such as reach, engagement rate, and follower growth
- Collaborate with designers, photographers, and marketing teams to produce on-brand content
- Stay current on platform algorithm changes, trends, and emerging formats (e.g. Reels, Stories)
Skills & tools
How to become a Social Media Coordinator
Education & background
Bachelor's degree in communications, marketing, or journalism common, though portfolio and demonstrated platform experience often weigh equally.
Career path
Typically progresses to Social Media Manager, then Senior Social Media Manager or Head of Social; can also specialize into content strategy, paid social, or influencer marketing.
Salary
26% of Social Media Coordinator postings are remote. Remote Social Media Coordinator jobs →
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Social Media Coordinator jobs: common questions
What does a social media coordinator do?
A Social Media Coordinator manages the day-to-day execution of a brand's social media presence across platforms such as Instagram, TikTok, X (Twitter), Facebook, and LinkedIn. They plan and schedule content calendars, write captions, source or create visual assets, monitor comments and messages, and track performance metrics to inform future content decisions. The role sits at the intersection of content creation, community management, and analytics, and often involves coordinating with designers, copywriters, and marketing managers to keep output consistent with brand voice and campaign goals.
What degree do you need to be a social media coordinator?
Bachelor's degree in communications, marketing, or journalism common, though portfolio and demonstrated platform experience often weigh equally. Typically progresses to Social Media Manager, then Senior Social Media Manager or Head of Social; can also specialize into content strategy, paid social, or influencer marketing.
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