Affiliate Marketing Manager Jobs, Salaries & Openings

What does a Affiliate Marketing Manager do?

An Affiliate Marketing Manager owns the end-to-end operation of a company's affiliate programme: recruiting new publishers, influencers, and partner sites; negotiating commission structures; and optimising campaigns to hit cost-per-acquisition and revenue targets. Day-to-day they monitor affiliate performance dashboards, approve creatives, troubleshoot tracking issues, and maintain ongoing relationships with top-performing partners. In verticals such as iGaming, Forex, and fintech, they also ensure partners comply with regulatory and brand guidelines while maximising qualified traffic volume.

Key responsibilities

Recruit, onboard, and activate new affiliate and publisher partners
Negotiate commission models (CPA, RevShare, hybrid) and manage partner contracts
Monitor affiliate dashboards to track clicks, conversions, and ROI, optimising underperforming placements
Manage creative asset delivery and ensure brand and regulatory compliance across partner content
Build and maintain ongoing relationships with key affiliates through regular communication and performance reviews
Identify and develop new traffic sources and partnership opportunities in target markets

Skills & tools

Affiliate tracking platforms (Impact, CJ Affiliate, Partnerize, Post Affiliate Pro)
Performance analysis and KPI reporting (CPA, EPC, ROAS, LTV)
Commission structure negotiation
Partner relationship management
Google Analytics / data attribution
Excel or Google Sheets for reporting
Knowledge of iGaming, Forex, or fintech compliance (vertical-dependent)
Email outreach and partner communication
Basic understanding of SEO and paid traffic sources

How to become a Affiliate Marketing Manager

Education & background

Bachelor's degree in marketing, business, or a related field, though demonstrated programme management experience and platform proficiency are often weighted equally.